A good, well-groomed, youthful appearance, as well as a high level of wellbeing including healthy skin, will remain highly significant for most consumers – regardless of age, social status or gender – during the forecast period. Continuously growing awareness of products and skin care regimens, additionally fuelled by brand ambassadors and online presentations, is set to keep increasing consumer interest and growth potential over the forecast period.
In addition, increasingly active, stressful and hectic lifestyles are serving to drive up need and demand for various skin care products, including acne treatments, anti-agers and moisturisers with added benefits including SPF, pore refining features and/or skin-tone evening functions. As many consumers will not have the time or patience to create and shop for their own individually curated skin care “line up”, sets/kits that are customisable or at least pre-selected for a specific concern or skin type are expected to see a significant increase in demand and sales.
Mass skin care products are likely to continue to be sold mainly through modern grocery stores such as supermarkets and hypermarkets, as well as health and personal care stores, due to the high level of convenience provided by these stores, as well as the persistence of established habits. Premium products, however, will predominantly be sold through beauty specialist retailers, as consumers value the personal touch and professional advice and presentation of products (even when just replacing a used up item) that are provided by such retailers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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