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Country Report

Skin Care in

Skin Care in Serbia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Skin care sees slowing growth but COVID-19 does not cause decline as consumers consider skin care an important part of beauty and personal care

COVID-19 and its negative effects were not enough to cause skin care in Serbia to regress to retail value decline in 2020, although the pandemic did slow down the category’s growth. Many consumers saw their purchasing power severely affected by the COVID-19 crisis, with many workers’ salaries cut significantly.

Premium skin care is impacted the most by COVID-19 as consumers face financial worries

One of the main negative effects of COVID-19 on skin care in 2020 was visibly on premium product categories, most of which suffered retail value decline in the year. Many consumers were simply not willing to spend too much on premium skin care since 2020 was marked by the expected pandemic-induced economic crisis.

Stockpiling is minimal as the majority of products remain available in grocery retailers

Trading down to cheaper products and larger packs was visible at the beginning of the COVID-19 pandemic in 2020, when Serbian consumers feared that many skin care products would stop being available. However, this trend lasted for only a short period of time and did not have a significant effect on unit prices or market shares.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Serbia?
What are the major brands in Serbia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Skin care sees slowing growth but COVID-19 does not cause decline as consumers consider skin care an important part of beauty and personal care

Premium skin care is impacted the most by COVID-19 as consumers face financial worries

Stockpiling is minimal as the majority of products remain available in grocery retailers

RECOVERY AND OPPORTUNITIES

Return to higher growth rates expected from 2021 supported by recovery in premium ranges

Consumers’ economic concerns may provide an opening for the emergence of private label

Korean skin care, organic brands and recyclable packaging likely to gain more attention in the forecast period

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 6 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Skin Care in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Skin care sees slowing growth but COVID-19 does not cause decline as consumers consider skin care an important part of beauty and personal care

Premium skin care is impacted the most by COVID-19 as consumers face financial worries

Stockpiling is minimal as the majority of products remain available in grocery retailers

Samples

Overview

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Table of Contents

Skin Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Skin care sees slowing growth but COVID-19 does not cause decline as consumers consider skin care an important part of beauty and personal care

Premium skin care is impacted the most by COVID-19 as consumers face financial worries

Stockpiling is minimal as the majority of products remain available in grocery retailers

RECOVERY AND OPPORTUNITIES

Return to higher growth rates expected from 2021 supported by recovery in premium ranges

Consumers’ economic concerns may provide an opening for the emergence of private label

Korean skin care, organic brands and recyclable packaging likely to gain more attention in the forecast period

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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