The growth in volume sales of skin care during the forecast period is expected to be driven by social media, as a greater share of young consumers are expected to use more skin care products. As a result, demand for facial care products that address skin imperfections, rather than hydration and anti-aging, are expected to increase.
In the forecast period, producers are expected to face the challenge of meeting the growing awareness of consumers by creating more sophisticated and trendy skin care products with interesting ingredients. The demand for effective products that offer immediate results will also influence new product developments in the short and medium term.
Producers are expected to prioritise facial care and introduce a greater number of new products in the forecast period. However, due to the sophistication of ingredients in facial care, prices are expected to rise significantly.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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