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Learn moreDec 2020
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Much like coffee, over the review period, sales of tea improved through foodservice, as a huge number of cafés opened up in Sweden, attracting a greater number of visitors. This also included workers who used foodservice venues as an alternative work spot, with freelancers and office employees working from cafés, as well as being venues for consumers to socialise.
Although retail sales of tea are set to decline in 2020, healthier options are expected to record positive growth. The existing health and wellness trend in Sweden is set to be boosted by the outbreak of COVID-19, as consumers pay more attention to their health, aiming to be fit with a robust immune system.
Sales of private label tea are expected to grow in 2020, as the outbreak of COVID-19 leads consumers to become more price-conscious. With some Swedes losing their jobs, and many working from home, financial insecurity rose, and consumers have been adapting their purchasing decisions accordingly.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Sweden market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.