Tea is a mature category in Sweden, with consumers preferring extensions from well-known brands as opposed to trying options from brand-new players. Furthermore, despite the presence of other well-known tea names, such as Pukka (Biofood-Biolivs AB) and Yogi Tea (Yogi Tea GmbH), both of which offer wide ranges of popular herbal/fruit teas, consumers still tend to opt for the top two of Lipton and Twinings.
The ongoing health and wellness trends will continue to inspire consumers to seek teas which are positioned to have health-giving benefits, such as seen with the launch of the fortified Twinings Superblends range. Within this environment, consumers are expected to focus on a more holistic and natural approach to wellbeing, including – for some – moving away from coffee towards tea, whether fortified or otherwise.
Modern grocery retailers are expected to remain the leading channel over the forecast period, as the majority of consumers purchase tea during their regular grocery shopping. However, as online grocery shopping continues to become more popular, e-commerce is also likely to remain a fast-growing channel over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!