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Learn moreDec 2020
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For the most part, tea consumption in Bulgaria is often associated with the treatment of cold or flu symptoms. Thus, it is not surprising that the heightened health awareness of consumers in the midst of the COVID-19 pandemic is driving a boost, albeit small, in both retail volume and value sales of tea in 2020.
The pandemic is not generating a negative impact on consumers’ demand for loose tea. Indeed, loose tea continues to be increasingly on-trend.
Affordable and trusted domestic tea brands are preferred over multinational brands in Bulgaria, and this preference has been underscored during the pandemic. Indeed, Bulgaria is amongst the leading producers of herbs and other tea ingredients.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Bulgaria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.