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Learn more18 pages, Feb 2018
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The health and wellness trend stimulated the purchase of herbal teas in pharmacies and drugstores in 2017. These retailers also expanded their product variety and increased the visibility of herbal medicinal teas.
The health and wellness trend and demand for natural products are impacting consumers’ choice of tea brands in Bulgaria. In 2017, producers launched herbal loose formats and bio-organic brand extensions.
Despite consistent efforts by importers, retailers and horeca to increase tea-drinking in Bulgaria and establish black tea as an alternative to coffee or herbal tea, consumers continued to prefer herbal teas. Consumers in Bulgaria look for health benefits in tea rather than indulgence.
In 2017, Bioprograma focused its launches on loose format herbal teas and bio products. The company expanded its presence in pharmacies and drugstores to support its launches.
Ahmad Tea tapped into the growth of black tea-based soft drinks such as RTD tea. In 2017, it introduced limited edition Ahmad Cold Brew Iced Tea.
In 2017, large retailers such as Lidl and Kaufland, as well as convenience stores such as Bilkocoop, expanded their presence in tea. Urban consumers remained bound to their dominant preference for commercial brands in tea.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.