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Country Report

Tea in

Tea in Bulgaria

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Expansion of pharmacies and drugstores boosts herbal medicinal teas

The health and wellness trend stimulated the purchase of herbal teas in pharmacies and drugstores in 2017. These retailers also expanded their product variety and increased the visibility of herbal medicinal teas.

Bio, ginger and loose formats in herbal teas

The health and wellness trend and demand for natural products are impacting consumers’ choice of tea brands in Bulgaria. In 2017, producers launched herbal loose formats and bio-organic brand extensions.

Black tea challenged by coffee

Despite consistent efforts by importers, retailers and horeca to increase tea-drinking in Bulgaria and establish black tea as an alternative to coffee or herbal tea, consumers continued to prefer herbal teas. Consumers in Bulgaria look for health benefits in tea rather than indulgence.

COMPETITIVE LANDSCAPE

Bioprograma remains the strong leader in tea

In 2017, Bioprograma focused its launches on loose format herbal teas and bio products. The company expanded its presence in pharmacies and drugstores to support its launches.

Ahmad Tea sees rapid growth

Ahmad Tea tapped into the growth of black tea-based soft drinks such as RTD tea. In 2017, it introduced limited edition Ahmad Cold Brew Iced Tea.

Private label

In 2017, large retailers such as Lidl and Kaufland, as well as convenience stores such as Bilkocoop, expanded their presence in tea. Urban consumers remained bound to their dominant preference for commercial brands in tea.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Bulgaria?
What are the major brands in Bulgaria?
Is loose leaf tea available in Bulgaria?
Is there a shift from unpackaged to packaged tea in Bulgaria?
Is there a market for tea pods in Bulgaria?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Bulgaria?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Expansion of pharmacies and drugstores boosts herbal medicinal teas

Bio, ginger and loose formats in herbal teas

Black tea challenged by coffee

COMPETITIVE LANDSCAPE

Bioprograma remains the strong leader in tea

Ahmad Tea sees rapid growth

Private label

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Continuous growth in hot drinks

Modern grocery retailers gains further significance in distribution

Increased mergers and acquisitions in coffee

The quest for experiences in coffee and tea

Growing city culture and a positive outlook for tourism

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Expansion of pharmacies and drugstores boosts herbal medicinal teas

Bio, ginger and loose formats in herbal teas

Black tea challenged by coffee

COMPETITIVE LANDSCAPE

Bioprograma remains the strong leader in tea

Ahmad Tea sees rapid growth

Private label

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Expansion of pharmacies and drugstores boosts herbal medicinal teas

Bio, ginger and loose formats in herbal teas

Black tea challenged by coffee

COMPETITIVE LANDSCAPE

Bioprograma remains the strong leader in tea

Ahmad Tea sees rapid growth

Private label

CATEGORY DATA

Hot Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Continuous growth in hot drinks

Modern grocery retailers gains further significance in distribution

Increased mergers and acquisitions in coffee

The quest for experiences in coffee and tea

Growing city culture and a positive outlook for tourism

MARKET DATA

SOURCES

Why buy this report?

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