Tea is projected to continue recording healthy growth in retail volume terms over the forecast period, with most categories other than black tea to see stronger growth than in the review period. Tea bags black and instant tea are expected to continue struggling due to the lack of a tea culture in the country and the premiumisation trend.
The premiumisation trend will likely also contribute to a growing distribution share for e-commerce in tea. This is partly based on the fact that a significant share of the high-end and craft tea products available in Bulgaria can be purchased most easily online.
Fruit/herbal tea, green tea and other tea are all expected to see more dynamic growth over the forecast period than in the review period, in retail volume terms. This is in line with the increasing focus on preventative health, which was boosted by COVID-19.
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Understand the latest market trends and future growth opportunities for the Tea industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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