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Country Report

Tea in

Tea in South Korea

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Franchised coffee brands give strong traction to rising awareness of tea

Retail sales of tea continued to decline, while the foodservice channel registered further moderate volume growth over the review period. Franchised coffee shops started to turn their attention to tea since Starbucks launched Teavana in 2016.

Traditional retailing weakens, while new channel strengthens

The majority of tea was sold through traditional retail channels such as hypermarkets, supermarkets and mixed retailers in South Korea. Korean consumers prefer to buy tea from mixed retailers such as warehouse clubs to save money.

COMPETITIVE LANDSCAPE

Dongsuh performed well but private label threatens major brands

Dongsuh Foods Co Ltd maintained its leading position. Dongsuh showed strong sales in green tea and other tea made by grains, while Korea Ginseng Corp ranked the second due to high sales in herbal/traditional medicinal teas.

Blended tea gains popularity among young millennials

Traditional teas such as green tea and grain tea trended downwards over the review period, while other tea and fruit/herbal tea performed well in 2017. Millennials prefer sweet tastes and aromatic flavours so manufacturers focused new product development on blended tea.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in South Korea?
What are the major brands in South Korea?
Is loose leaf tea available in South Korea?
Is there a shift from unpackaged to packaged tea in South Korea?
Is there a market for tea pods in South Korea?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in South Korea?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in South Korea - Category analysis

HEADLINES

PROSPECTS

Franchised coffee brands give strong traction to rising awareness of tea

Traditional retailing weakens, while new channel strengthens

COMPETITIVE LANDSCAPE

Dongsuh performed well but private label threatens major brands

Blended tea gains popularity among young millennials

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Fresh coffee drives growth in coffee

Foodservice performs strongly and makes inroads into retailing

Dongsuh Foods Co Ltd dominates hot drinks

Premium lines expand and capsule pods gain ground

Stable total volume growth expected

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Franchised coffee brands give strong traction to rising awareness of tea

Traditional retailing weakens, while new channel strengthens

COMPETITIVE LANDSCAPE

Dongsuh performed well but private label threatens major brands

Blended tea gains popularity among young millennials

Samples

Overview

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Table of Contents

Tea in South Korea - Category analysis

HEADLINES

PROSPECTS

Franchised coffee brands give strong traction to rising awareness of tea

Traditional retailing weakens, while new channel strengthens

COMPETITIVE LANDSCAPE

Dongsuh performed well but private label threatens major brands

Blended tea gains popularity among young millennials

CATEGORY DATA

Hot Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Fresh coffee drives growth in coffee

Foodservice performs strongly and makes inroads into retailing

Dongsuh Foods Co Ltd dominates hot drinks

Premium lines expand and capsule pods gain ground

Stable total volume growth expected

MARKET DATA

SOURCES

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