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Country Report

Tea in

Tea in South Korea

18 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Global teaware and teapot brands launched in South Korea

Increasing numbers of Koreans started to experience tea differently. Milk tea became popular after global milk tea brand Gong-cha entered the country in 2012.

Interest in traditional tea declines while tea blends gain popularity

As tea brands paid more attention to female and younger consumers, traditional tea such as green tea, herbal/traditional medicinal tea and instant tea struggled with decreasing sales in 2018. New tea target groups prefer blending tea made with other fruit/herbal tea.

COMPETITIVE LANDSCAPE

Dongsuh Foods maintains leading position

Due to the strong presence of grain tea bags, Dongsuh Foods maintained the leading position in 2018 but its retail value share trended downwards over the review period. Korea Ginseng Corp, which ranked second, continued to increase its presence in line with the wellness trend in 2018.

Tea trend leverages perceived functionality

Tea is perceived to offer natural functionality, particularly in weight management and beauty enhancement. Lemon balm played a key role in 2018 as this herb was considered beneficial from a dietary perspective and as an ingredient in skin care and anti-stress products.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in South Korea?
What are the major brands in South Korea?
Is loose leaf tea available in South Korea?
Is there a shift from unpackaged to packaged tea in South Korea?
Is there a market for tea pods in South Korea?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in South Korea?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in South Korea - Category analysis

HEADLINES

PROSPECTS

Global teaware and teapot brands launched in South Korea

Interest in traditional tea declines while tea blends gain popularity

COMPETITIVE LANDSCAPE

Dongsuh Foods maintains leading position

Tea trend leverages perceived functionality

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Fresh coffee continues to show strong performance in hot drinks

Foodservice trading up to premiumisation

Dongsuh Foods unrivalled in hot drinks

Health & wellness trend targeting ageing population

Positive total volume growth is on the way

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Global teaware and teapot brands launched in South Korea

Interest in traditional tea declines while tea blends gain popularity

COMPETITIVE LANDSCAPE

Dongsuh Foods maintains leading position

Tea trend leverages perceived functionality

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in South Korea - Category analysis

HEADLINES

PROSPECTS

Global teaware and teapot brands launched in South Korea

Interest in traditional tea declines while tea blends gain popularity

COMPETITIVE LANDSCAPE

Dongsuh Foods maintains leading position

Tea trend leverages perceived functionality

CATEGORY DATA

Hot Drinks in South Korea - Industry Overview

EXECUTIVE SUMMARY

Fresh coffee continues to show strong performance in hot drinks

Foodservice trading up to premiumisation

Dongsuh Foods unrivalled in hot drinks

Health & wellness trend targeting ageing population

Positive total volume growth is on the way

MARKET DATA

SOURCES

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