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Learn moreDec 2020
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Retail sales of tea experienced positive demand in 2020 in light of the impact of COVID-19 and social distancing measures which encouraged greater caution amongst local consumers in terms of visiting foodservice outlets, and resulting in declining volume sales of the latter channel. As the government encouraged consumers to adopt work or study from home measures, longer periods of time spent in the home resulted in greater tea-drinking opportunities, boosting demand for all tea types and formats in the category.
The emergence of the pandemic and a greater shift towards home consumption of tea has also had an impact on packaging formats. There has been a notable uptake in larger family size packaging formats as tea consumption per household increased in 2020 with longer periods of time spent at home amid school closures and a higher number of companies adopting work from home policies.
Dongsuh Foods is set to retain its overall leadership of tea in 2020, despite continuing to lose value share to competitors such as Korea Ginseng Corp, which leads the dynamic fruit/herbal tea through its red ginseng brand Cheong-Kwan-Jang, which is appreciated for its antioxidant and anti-inflammatory effects among the Asian population, and Damtuh Co Ltd, which dominates the largest volume category of instant tea.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in South Korea market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.