Tea is the preferred beverage in most Indian states, apart from the southern states. In all cities and states, small roadside tea stall operators still drive out-of-home consumption.
Despite being a tea-drinking nation, the penetration of green tea is low in India. Companies believe they are yet to tap the potential in metros for this category, let alone other parts of the country.
As consumers spent more time at home during the last two years, many people, particularly millennials, were willing to experiment with premium tea brands. More prominent companies such as Tata Consumer Products and Hindustan Unilever identified this white space and promptly launched products.
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Understand the latest market trends and future growth opportunities for the Tea industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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