The outlook for tea is positive over the forecast period, with moderate constant value and volume growth precited. Tea is an affordable drink in Kenya and this will support volume sales, if inflation continues to rise.
Kenyans are sophisticated tea drinkers and players need to keep innovating to hold on to value share. As a result, there is a significant range of teas available and players are constantly introducing new flavours and blends.
Within fruit/herbal tea, flavours such as mint and lemongrass will be popular over the forecast period, as consumers ae familiar with these herbs and their benefits. Ginger will also be a popular choice, as it is seen as having multiple health benefits in terms of helping control diabetes, high blood pressure, high cholesterol and also helping sleep.
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Understand the latest market trends and future growth opportunities for the Tea industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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