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Learn moreJan 2021
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Like coffee, tea recorded negative total volume growth in Saudi Arabia in 2020, primarily as a result of widespread foodservice closures in the first half of the year as the country grappled to contain the COVID-19 virus. This led to double-digit decline on-trade volume growth; however, at-home consumption increased as a result, and growth in off-trade sales of tea mitigated the impact to a certain extent.
Tea is an inexpensive hot drink that is traditionally enjoyed throughout the day by Saudis of all ages and income levels, including both Saudi nationals and the expat workforce. Since it is considered to be a staple, average unit prices remained relatively stable, despite an increase in VAT, salary cuts and job losses.
Black tea recorded positive off-trade volume and sales growth in 2020, as it is traditionally considered to be a necessary purchase. Moreover, the leading players in black tea offered discounts and in-store promotions across all retail grocery channels to try to retain and attract customers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
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If you're in the Tea industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.