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Country Report

Tea in

Tea in Saudi Arabia

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong tea culture in Saudi Arabia

Tea is a very popular hot beverage in Saudi Arabia. There is a tradition of having morning tea, and serving tea to guests is associated with traditional Arab hospitality.

Greater variety in tea types

The retail space allocated to tea will grow in supermarkets, while at the same time a growing number of health-conscious consumers will opt for herbal and green tea sold in bulk by health foods specialist retailers or alternative channels. Tea bags will, however, still account for the bulk of sales, with a decreasing proportion of tea consumers purchasing loose leaf tea.

Growing preference for HW fruit/herbal and slimming tea

Health and wellness has emerged as a key trend amongst young Saudis, thanks in part to the influence of Western lifestyles and high internet penetration in the kingdom. This will continue to influence consumption patterns in beverages over the forecast period, giving a boost to HW fruit/herbal and slimming tea sales.

COMPETITIVE LANDSCAPE

Lipton Tea Factory FZE and AMS Baeshen & Co dominate black tea

Tea in Saudi Arabia has a strong presence of both local and global players. Lipton Tea Factory FZE, with its brand Lipton, and AMS Baeshen & Co, with its flagship brand Al Rabea, remain the key players in black tea – both in bags and loose.

Advertising and promotions boost share

Companies spent extensively on marketing and promotional activities in the latter part of the review period, for example with competitions and communication through leading digital media platforms, such as Facebook, Twitter and Instagram. There have also been in-store promotions, such as price discounts and extra value packs.

Other fruit/herbal and green tea is fragmented

Associated British Foods Plc’s flagship brand Twinings enjoys strong brand loyalty among local Saudis in other fruit/herbal tea, while private label has increased its presence, mainly because of its comparatively low prices. With the growing health and wellness trend in the kingdom, demand for green tea is growing rapidly.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Saudi Arabia?
What are the major brands in Saudi Arabia?
Is loose leaf tea available in Saudi Arabia?
Is there a shift from unpackaged to packaged tea in Saudi Arabia?
Is there a market for tea pods in Saudi Arabia?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Saudi Arabia?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Strong tea culture in Saudi Arabia

Greater variety in tea types

Growing preference for HW fruit/herbal and slimming tea

COMPETITIVE LANDSCAPE

Lipton Tea Factory FZE and AMS Baeshen & Co dominate black tea

Advertising and promotions boost share

Other fruit/herbal and green tea is fragmented

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend plays a key role in shaping new Saudi lifestyles

On-the-go the key trend in coffee and tea

International and local manufacturers present in the market

Exotic flavours drive new product development

Religious tourism to boost growth during the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong tea culture in Saudi Arabia

Greater variety in tea types

Growing preference for HW fruit/herbal and slimming tea

COMPETITIVE LANDSCAPE

Lipton Tea Factory FZE and AMS Baeshen & Co dominate black tea

Advertising and promotions boost share

Other fruit/herbal and green tea is fragmented

Samples

Overview

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Table of Contents

Tea in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Strong tea culture in Saudi Arabia

Greater variety in tea types

Growing preference for HW fruit/herbal and slimming tea

COMPETITIVE LANDSCAPE

Lipton Tea Factory FZE and AMS Baeshen & Co dominate black tea

Advertising and promotions boost share

Other fruit/herbal and green tea is fragmented

CATEGORY DATA

Hot Drinks in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness trend plays a key role in shaping new Saudi lifestyles

On-the-go the key trend in coffee and tea

International and local manufacturers present in the market

Exotic flavours drive new product development

Religious tourism to boost growth during the forecast period

MARKET DATA

SOURCES

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