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Learn more18 pages, Feb 2018
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Tea drinking is an entrenched part of the local culture. However, demand for tea was negatively affected by growth in the popularity of coffee and a younger generation wanting something less traditional.
Instant milk tea registered a significant rise in popularity in Taiwan. This was due in part to the boom in coffee drinking.
Taiwan witnessed a number of scandals in recent years with regards to tea quality and safety involving both local brands and imported tea. These scandals involved blending inferior teas to sell as a higher-priced brand, as well as high pesticide residue levels in some local products.
The tea category became increasingly fragmented, with consumers more willing than ever to explore new brands. Domestic player Ten Ren Tea Co Ltd remained the leader in tea but saw its retail value share decline in 2017.
Distribution remains key for tea players in Taiwan. Access to major retail channels is limited by a number of factors, but particularly the small range of tea products on shelves and the large range of alternative drinks – especially soft drinks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Taiwan market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.