A growing interest in health and wellness will continue to drive demand for tea over the forecast period, particularly in the case of green tea, due to its perceived health-giving properties, including weight control, improved immunity and anti-ageing effects. Indeed, green tea is expected to see accelerated growth in retail volume terms, with manufacturers likely to focus on launching green tea in various flavours in order to attract more consumers, such as the local fruits if the season.
Sustainability will be an increasingly important consideration for local Taiwanese consumers, as they look to reduce their impact on the environment. To this end, the forecast period will see a greater focus on organic tea planting across Taiwan, with an increasing number of producers committed to sustainable growing practices.
Non-caffeinated tea is expected to gain traction during the forecast period, along with a growing awareness of health and wellness amongst the Taiwanese population. This trend was exacerbated by the COVID-19 pandemic, when consumers became more conscious about the quality of their food and beverage intake, in order to avoid the worst effects of the virus.
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Understand the latest market trends and future growth opportunities for the Tea industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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