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Country Report

Tea in

Tea in Taiwan

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New brands take different approach

Tea drinking is an entrenched part of the local culture. However, demand for tea was negatively affected by growth in the popularity of coffee and a younger generation wanting something less traditional.

Coffee drinking fuels interest in instant milk tea

Instant milk tea registered a significant rise in popularity in Taiwan. This was due in part to the boom in coffee drinking.

Consumers shifting to branded tea products

Taiwan witnessed a number of scandals in recent years with regards to tea quality and safety involving both local brands and imported tea. These scandals involved blending inferior teas to sell as a higher-priced brand, as well as high pesticide residue levels in some local products.

COMPETITIVE LANDSCAPE

Fragmentation continues

The tea category became increasingly fragmented, with consumers more willing than ever to explore new brands. Domestic player Ten Ren Tea Co Ltd remained the leader in tea but saw its retail value share decline in 2017.

Distribution challenges for smaller players

Distribution remains key for tea players in Taiwan. Access to major retail channels is limited by a number of factors, but particularly the small range of tea products on shelves and the large range of alternative drinks – especially soft drinks.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Taiwan?
What are the major brands in Taiwan?
Is loose leaf tea available in Taiwan?
Is there a shift from unpackaged to packaged tea in Taiwan?
Is there a market for tea pods in Taiwan?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Taiwan?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Taiwan - Category analysis

HEADLINES

PROSPECTS

New brands take different approach

Coffee drinking fuels interest in instant milk tea

Consumers shifting to branded tea products

COMPETITIVE LANDSCAPE

Fragmentation continues

Distribution challenges for smaller players

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Foodservice trends drive direction of hot drinks

Younger consumers changing way companies approach marketing

Companies tapping into trends broadening offering to be relevant

New product development used to capture changing consumer tastes

Robust growth expected

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New brands take different approach

Coffee drinking fuels interest in instant milk tea

Consumers shifting to branded tea products

COMPETITIVE LANDSCAPE

Fragmentation continues

Distribution challenges for smaller players

Samples

Overview

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Table of Contents

Tea in Taiwan - Category analysis

HEADLINES

PROSPECTS

New brands take different approach

Coffee drinking fuels interest in instant milk tea

Consumers shifting to branded tea products

COMPETITIVE LANDSCAPE

Fragmentation continues

Distribution challenges for smaller players

CATEGORY DATA

Hot Drinks in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Foodservice trends drive direction of hot drinks

Younger consumers changing way companies approach marketing

Companies tapping into trends broadening offering to be relevant

New product development used to capture changing consumer tastes

Robust growth expected

MARKET DATA

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