The tea category is expected to witness moderate growth in the coming years, due to its existing high penetration and accessibility to the majority of Bolivians. However, specific products are expected to grow at higher growth rates.
In recent years, tea drinkers have shown a growing interest in coffee, which in past generations was perceived as a low-quality product. With the arrival of instant coffee and the improvement of local production, this perception is changing and coffee is gaining appeal as a higher quality option.
The Bolivian consumer is showing signs of evolution in terms of tea purchases. Older generations tend to choose brands primarily based on price and product availability.
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Understand the latest market trends and future growth opportunities for the Tea industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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