Tea in Tunisia

January 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Tea industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Tea industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tea in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tea in Tunisia?
  • To what extent are health considerations impacting consumption of Tea in Tunisia?
  • What are the traditional preferences in Tea in Tunisia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Tea in Tunisia?
  • Which are the leading brands in Tea in Tunisia?
  • How are products distributed in Tea in Tunisia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Tea?
  • Where is future growth expected to be most dynamic?

Tea in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Tea consumption increases during the quarantine lockdown
On-trade sales negatively impacted by COVID-19 quarantine lockdown
COVID-19 has no negative impact on off-trade sales of tea

RECOVERY AND OPPORTUNITIES

On-trade sales of tea to continue increasing over the forecast period
New varieties to be launched in the category, bringing more diversity
Growing interest in tea bags as opposed to loose leaf tea

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2015-2020 Table 2 Retail Sales of Tea by Category: Value 2015-2020 Table 3 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 4 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 6 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 7 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 8 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Hot Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 13 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 14 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 19 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tea research and analysis database.

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