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Country Report

Tea in

Tea in Tunisia

15 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers will keep switching from unpackaged to packaged tea

Unpackaged tea is widely available and consumed in Tunisia, especially in rural areas. It was once traditional for Tunisians to give 100g of unpackaged tea and 1kg of sugar as a gift at weddings and other celebratory occasions.

Tea will keep benefiting from the growing health and wellness trend

The health and wellness trend is growing in Tunisia, impacting all types of consumer goods. Tea is benefiting from this as an increasing number of consumers are starting to reject soft and hot drinks containing additives, colourings and also caffeine.

Green tea will continue to perform well

Green tea will keep recording strong growth rates over the forecast period. Although remaining robust, these are expected to weaken over the forecast period due to greater category maturity.

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie continues to dominate tea in Tunisia

For decades, the Office du Commerce de la Tunisie (OCT) has been the clear leader in tea. This is due to the company's dominance of the two most important categories: black and green tea.

Local players keep investing in distribution instead of advertising

Local players such as SPIPA regularly introduce new products in tea. However, the impact of such launches is often muted by a lack of promotional support.

Innovate in order to drive growth

In order to boost sales, companies will have to innovate, either in terms of packaging, flavours, new product formats or ethical labels. Tunisians that drink tea have a number of expectations, demanding a wide range of healthy and premium options.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Tunisia?
What are the major brands in Tunisia?
Is loose leaf tea available in Tunisia?
Is there a shift from unpackaged to packaged tea in Tunisia?
Is there a market for tea pods in Tunisia?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Tunisia?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Tunisia - Category analysis

HEADLINES

PROSPECTS

Consumers will keep switching from unpackaged to packaged tea

Tea will keep benefiting from the growing health and wellness trend

Green tea will continue to perform well

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie continues to dominate tea in Tunisia

Local players keep investing in distribution instead of advertising

Innovate in order to drive growth

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks continues to perform well in 2018 in both retail volume and current value terms

Growth of the foodservice channel helps to drive overall sales

Domestic players continue to lead hot drinks in 2018

New products target consumer demand for flavour sophistication

Positive outlook is expected for the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in Tunisia

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Executive Summary

New Report Guarantee

PROSPECTS

Consumers will keep switching from unpackaged to packaged tea

Tea will keep benefiting from the growing health and wellness trend

Green tea will continue to perform well

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie continues to dominate tea in Tunisia

Local players keep investing in distribution instead of advertising

Innovate in order to drive growth

Samples

Overview

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Table of Contents

Tea in Tunisia - Category analysis

HEADLINES

PROSPECTS

Consumers will keep switching from unpackaged to packaged tea

Tea will keep benefiting from the growing health and wellness trend

Green tea will continue to perform well

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie continues to dominate tea in Tunisia

Local players keep investing in distribution instead of advertising

Innovate in order to drive growth

CATEGORY DATA

Hot Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks continues to perform well in 2018 in both retail volume and current value terms

Growth of the foodservice channel helps to drive overall sales

Domestic players continue to lead hot drinks in 2018

New products target consumer demand for flavour sophistication

Positive outlook is expected for the forecast period

MARKET DATA

SOURCES

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