There have been some changes in the habits of Tunisian consumers in recent years, with consumers shifting from black tea towards green and instant tea. Despite this, black tea is still consumed by many consumers, especially in rural areas and by low income people.
A significant demand for instant tea is expected to develop during the forecast period. This is set to be driven by the growing popularity of the Tunisian brand, Kiufy, as well as other brands such as Ahmad Tea.
The consumption of green tea is a tradition for almost all Tunisians. In addition, thanks to its purported health benefits, consumption is set to increase during the forecast period.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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