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Learn moreJan 2021
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2020 saw the consumption of tea in Tunisia continue to increase despite the impact of the COVID-19 pandemic. The category continues to benefit from favourable cultural factors, not least that, traditionally, many Tunisian consumers have been fairly heavy tea drinkers.
2020 saw a significant slowdown in growth in on-trade sales of tea in Tunisia. Although on-trade sales remain far lower than off-trade sales, drinking tea in the on-trade is a very important aspect of tea culture in the country and for this reason the government-mandated shutdown of the entire consumer foodservice industry had a fairly serious impact on overall sales of tea during 2020, with much slower sales growth recorded over the course of the year.
Retail sales of tea continued to increase during 2020 despite the COVID-19 pandemic; in fact a substantial acceleration in sales growth was registered over the course of the year. The main reason for this positive performance was the fact that people were spending much more of their time at home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.