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Country Report

Tea in

Tea in Tunisia

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Green tea expected to continue to support overall tea sales

Tea is one of the most familiar of all hot drinks among Tunisian people and is a very traditional product in the country. Tea is expected to continue playing an important role within hot drinks in Tunisia over the forecast period, as the country has a well-established and long-standing tea drinking culture.

Consumer awareness of the benefits of tea expected to grow over the forecast period

Consumers in Tunisia continue to seek healthy variants, many of which are found in green tea and fruit/herbal tea. Although trade sources maintain that the health and wellness trend is an ancillary benefit rather than the driving force behind purchases, its importance is crucial to attract consumers.

Tea expected to register healthy growth over the forecast period

Over the forecast period, tea will continue to grow in total volume and retail value sales due to an expected increase in the consumer base. The healthy aspects of tea drinking will continue to attract consumers, albeit at a moderate rate.

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie (OCT) dominates tea in Tunisia

Tea, whether green or black, is under a state monopoly in Tunisia through the Office du commerce (OCT), which is the leading tea importer and distributor in Tunisia in 2017. This company dominated sales and is responsible for ensuring a reliable and affordable supply of both black and green tea.

Tea sales dominated by domestic companies

Tea sales in Tunisia continued to be dominated by domestic companies in 2017. This was due to government policy with the state-owned OCT a strong leader.

SPIPA continues to invest in fruit/herbal tea

Due to the strong growth of fruit/herbal tea and green tea, Société de Produits Industriels de Patisseries et Alimentaires (SPIPA) focused on new product developments. In early 2017, SPIPA released its Infusion herbal range with flavours such as camomile and verbena.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Tunisia?
What are the major brands in Tunisia?
Is loose leaf tea available in Tunisia?
Is there a shift from unpackaged to packaged tea in Tunisia?
Is there a market for tea pods in Tunisia?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Tunisia?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Tunisia - Category analysis

HEADLINES

PROSPECTS

Green tea expected to continue to support overall tea sales

Consumer awareness of the benefits of tea expected to grow over the forecast period

Tea expected to register healthy growth over the forecast period

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie (OCT) dominates tea in Tunisia

Tea sales dominated by domestic companies

SPIPA continues to invest in fruit/herbal tea

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks is the most mature category within non-alcoholic drinks

Health and wellness trend drives demand for tea

Domestic companies maintain strong positioning

Innovation is focused on new pods for popular Lavazza machines

Outlook for hot drinks over the forecast period remains positive

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Tunisia

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Executive Summary

New Report Guarantee

PROSPECTS

Green tea expected to continue to support overall tea sales

Consumer awareness of the benefits of tea expected to grow over the forecast period

Tea expected to register healthy growth over the forecast period

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie (OCT) dominates tea in Tunisia

Tea sales dominated by domestic companies

SPIPA continues to invest in fruit/herbal tea

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Overview

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Table of Contents

Tea in Tunisia - Category analysis

HEADLINES

PROSPECTS

Green tea expected to continue to support overall tea sales

Consumer awareness of the benefits of tea expected to grow over the forecast period

Tea expected to register healthy growth over the forecast period

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie (OCT) dominates tea in Tunisia

Tea sales dominated by domestic companies

SPIPA continues to invest in fruit/herbal tea

CATEGORY DATA

Hot Drinks in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks is the most mature category within non-alcoholic drinks

Health and wellness trend drives demand for tea

Domestic companies maintain strong positioning

Innovation is focused on new pods for popular Lavazza machines

Outlook for hot drinks over the forecast period remains positive

MARKET DATA

DEFINITIONS

SOURCES

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