It has been a stressful few years in the US, and polling unsurprisingly indicates that mental health issues are larger concerns than they used to be for US citizens. Stress, anxiety, and sleeplessness are the most commonly cited issues, as the cumulative mental effects of the pandemic and two years of social restrictions join with inflation and a tumultuous political scene.
Stress and anxiety are likely to be the most pressing functionalities for tea to address in the near term, but this hardly makes them the only ones. Tea, perhaps more so than any other beverage, has the ability to speak to a wide range of functional need states, many of which the category has only begun to explore.
The chief effect of the pandemic on tea in 2020 was a massive shift of consumption from restaurants and institutional channels such as offices and schools into the home. 2021 and the easing of the pandemic then saw a massive shift in the other direction as society began to return to normal.
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Understand the latest market trends and future growth opportunities for the Tea industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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