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Country Report

Tea in

Tea in the US

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

On-trade takes advantage of the third wave

On-trade consumption of tea continued to boom in 2017 in outlets such as Argo Tea, David’s Tea and Starbucks. Although tea in the off-trade has been struggling since 2014, the on-trade has continued to ready steady growth, with volume sales continuing to exceed those in the off-trade.

Promising future for teas highlighting origin

Transparency and storytelling which highlights origins have become key in the tea category. Second wave tea shops have introduced a variety of new concepts to consumers, teaching them about how to select and appreciate new tea products.

Loose teas gain ground on bagged formats

Loose teas recorded robust growth in volume terms in 2017, reflecting stronger demand for gourmet teas which tend to favour the loose tea format. Gourmet tea makers are opting for loose formats in order to guarantee the best flavour during the brewing process.

COMPETITIVE LANDSCAPE

Teavana records strong growth

Starbucks’ Teavana brand recorded the strongest value sales growth in two different categories in 2017. In loose black speciality tea, which has registered strong gains since 2011, Teavana remained the leading brand, posting a further double-digit increase in value sales to nearly double those of Twinings, the second leading brand.

Smaller brands excel in the fastest growing categories

Value growth within tea’s best performing categories, namely organic green tea followed by standard black tea, is reflecting the increasing importance of small brands compared to those which have long been mainstays and leaders. In organic green tea, Hain Celestial, the leading manufacturer, continued to lose value share in 2017.

Yogi strengthens its lead in fortified/functional fruit/herbal tea

Fortified/functional fruit/herbal tea continued to perform well in 2017, largely thanks to the leading Yogi brand. As US consumers look increasingly to tea to provide specific nutritional and health benefits, the Yogi brand has been able to respond through offering a diverse range of products claiming functional benefits, such as healthy skin.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in USA?
What are the major brands in USA?
Is loose leaf tea available in USA?
Is there a shift from unpackaged to packaged tea in USA?
Is there a market for tea pods in USA?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in USA?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in the US - Category analysis

HEADLINES

PROSPECTS

On-trade takes advantage of the third wave

Promising future for teas highlighting origin

Loose teas gain ground on bagged formats

COMPETITIVE LANDSCAPE

Teavana records strong growth

Smaller brands excel in the fastest growing categories

Yogi strengthens its lead in fortified/functional fruit/herbal tea

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Premiumisation helps drive sales

Foodservice channel claims a growing share of volume sales

Small brands and new formats show promise

New products offer functional benefits and innovative flavours

Coffee and tea to record steady value gains over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

On-trade takes advantage of the third wave

Promising future for teas highlighting origin

Loose teas gain ground on bagged formats

COMPETITIVE LANDSCAPE

Teavana records strong growth

Smaller brands excel in the fastest growing categories

Yogi strengthens its lead in fortified/functional fruit/herbal tea

Samples

Overview

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Table of Contents

Tea in the US - Category analysis

HEADLINES

PROSPECTS

On-trade takes advantage of the third wave

Promising future for teas highlighting origin

Loose teas gain ground on bagged formats

COMPETITIVE LANDSCAPE

Teavana records strong growth

Smaller brands excel in the fastest growing categories

Yogi strengthens its lead in fortified/functional fruit/herbal tea

CATEGORY DATA

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Premiumisation helps drive sales

Foodservice channel claims a growing share of volume sales

Small brands and new formats show promise

New products offer functional benefits and innovative flavours

Coffee and tea to record steady value gains over the forecast period

MARKET DATA

SOURCES

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