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Country Report

Tea in

Tea in the US

18 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Standard tea formats struggle

Tea bags black is still among the largest categories in US tea, but has been declining as consumers tire of mainstream brands and seek out more premium exotic flavours and formats. Loose black tea is picking up some of these lost sales, but the larger shift is towards fruit/herbal tea.

Functional teas are a focus

Consumers are increasingly looking for teas created with a specific health purpose in mind, although in many cases this is a general goal such as relaxation rather than a defined medical condition. Many companies are also now naming products by their functionality rather than by flavour or ingredients in recognition of this.

Green tea moves in two directions

Green tea was the worst-performing category of tea in 2018. This was partly a temporary aberration caused by the closure of Teavana, but the long-term trend for many of the leading brands is declining consumption.

COMPETITIVE LANDSCAPE

Starbucks Corp divests most of its US tea business

Starbucks Corp has closed all of its Teavana retail outlets as well as its online store, dashing the hopes of those who thought that Starbucks could do for hot tea in the US what it did for coffee. This move came after Starbucks had already sold off its major retail tea brand Tazo to Unilever Group in late 2017.

Unilever expands more heavily into premium tea

Tea sales leader Unilever United States Inc saw major share gain in 2018 thanks to the acquisition of Tazo. With Lipton sales slipping, Unilever has been expanding more heavily into premium tea to compensate.

Big players are losing share to smaller rivals

The long-term shift away from standard tea bags towards higher-end loose and sachet teas has benefited smaller players at the expense of the companies that have traditionally dominated US tea. Sales of many of the major brands, including Lipton, Celestial Seasonings and Salada, have been consistently falling in the last few years even as the category overall has grown.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in USA?
What are the major brands in USA?
Is loose leaf tea available in USA?
Is there a shift from unpackaged to packaged tea in USA?
Is there a market for tea pods in USA?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in USA?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in the US - Category analysis

HEADLINES

PROSPECTS

Standard tea formats struggle

Functional teas are a focus

Green tea moves in two directions

COMPETITIVE LANDSCAPE

Starbucks Corp divests most of its US tea business

Unilever expands more heavily into premium tea

Big players are losing share to smaller rivals

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Low growth rates for retail hot drinks as sales of fresh ground coffee pods slow down

Functionality is of growing importance in hot drinks

Wave of expansion by the big players in 2018

There is a shift towards RTD formats

Only moderate prospects for retail growth

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in the US

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Executive Summary

New Report Guarantee

PROSPECTS

Standard tea formats struggle

Functional teas are a focus

Green tea moves in two directions

COMPETITIVE LANDSCAPE

Starbucks Corp divests most of its US tea business

Unilever expands more heavily into premium tea

Big players are losing share to smaller rivals

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Overview

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Table of Contents

Tea in the US - Category analysis

HEADLINES

PROSPECTS

Standard tea formats struggle

Functional teas are a focus

Green tea moves in two directions

COMPETITIVE LANDSCAPE

Starbucks Corp divests most of its US tea business

Unilever expands more heavily into premium tea

Big players are losing share to smaller rivals

CATEGORY DATA

Hot Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Low growth rates for retail hot drinks as sales of fresh ground coffee pods slow down

Functionality is of growing importance in hot drinks

Wave of expansion by the big players in 2018

There is a shift towards RTD formats

Only moderate prospects for retail growth

MARKET DATA

SOURCES

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