The past few years have been quite stressful in the US, and polls show that mental health issues are now a bigger concern for US citizens than they used to be. The most commonly cited issues are stress, anxiety, and sleeplessness, which are a result of the cumulative mental effects of the pandemic, two years of social restrictions, inflation, and a tumultuous political environment.
Tea has the potential to meet a variety of needs beyond stress and anxiety, which are currently the most important functionalities for the category. Players in tea have only just begun to explore the many functional benefits of tea.
The pandemic had a significant impact on the consumption of tea in 2020, with a substantial shift from restaurants and institutional channels to homes. As society began to return to normal in 2021, the trend reversed, but recently some consumers have shifted more of their consumption back towards the home.
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Understand the latest market trends and future growth opportunities for the Tea industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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