Foodservice is expected to continue to recover strongly to exceed its 2019 level of volume sales by 2024. This is set to have a dampening effect on retail volume sales, which are projected to grow quite moderately through the forecast period.
Green tea is predicted to see by far the fastest off-trade volume and value growth over the forecast period, as consumers are highly aware of its nutritional value and potential health benefits, such as a weight loss aid and immunity and metabolism booster. Moreover, the leading brand Boh Green Tea’s perceived affordable price has gained it a loyal customer base.
Fruit/herbal tea is also set to grow in popularity as local consumer awareness of the health and wellness benefits of these products, particularly their immunity-boosting properties, is on the rise. The forecast period is predicted to see a growing number of local consumers experiment with premium fruit/herbal teas by brands like Stash Tea.
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Understand the latest market trends and future growth opportunities for the Tea industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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