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Learn moreDec 2019
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Tea recorded further growth in 2019, benefiting from the health and wellness trend as more Swiss consumers want to have a healthy diet and a better lifestyle. Teas which have a relaxing or stimulating effect are popular, particularly as lifestyles are increasingly hectic.
Green tea remains the best-performing category as it is positively influenced by experts and health institutions promoting its health credentials, including weight loss, and a number of studies have shown that green tea may prevent the growth of cancer cells and lower cholesterol levels. It is also a source of antioxidants.
Along with the time-constrained lifestyles of many Swiss people, consumers are looking for more convenient ways of preparing their teas. The tea industry is responding to this trend in various ways.
Migros Genossenschaftsbund remains the undisputed leader in off-trade value sales of tea in 2019; however, due to the increasing polarisation between premium and lower-priced tea products, the retailer’s value share fell slightly over the review period. Migros also faces competition from sector leaders such as Unilever Schweiz, which are expected to remain active and innovative in terms of new product launches.
Ethical consumption will remain a key area of focus for tea as Swiss consumers increasingly realise that their consumption and spending have ethical, social and environmental consequences. The tea market is deeply involved in social and environmental certification.
It is likely that the leading players will continue to control the majority of sales in tea over the forecast period, as they focus on product innovation, supported by existing strong brands. However, as new trends continue to emerge, opportunities remain for manufacturers that are able to target consumers in areas such as premium quality, functionality and organic or ideally a combination of these.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.