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Learn more19 pages, Feb 2018
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The health and wellness trend has served to increase awareness of the ingredients in food and drink, subsequently playing a major role in the strong growth of tea in 2017. Green tea is benefiting the most from this trend and thus remained by far the best performing tea category.
Swiss tea drinkers continued to trade up to more premium offerings in 2017. This was reflected in the preference for high quality branded products over private label lines.
The competitive landscape in tea remained fairly consolidated in 2017. While the majority of value sales continued to be accounted for by a handful of leading players, a few smaller companies managed to gain ground, especially in green tea and organic tea.
Private label continued to dominate black standard tea in Switzerland in 2017. However, the share of private label tea is falling in most categories.
Golden Temple Natural Products registered the strongest value sales growth in 2017 thanks to its well-performing Yogi Tea brand. Yogi Tea remained the clear leader in organic tea, being particularly strong in organic fruit/herbal tea and organic green tea with a wide variety of flavours.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Switzerland market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.