As in other categories, sustainability is set to remain a strong focus area for tea players over the forecast period. As a result, organic tea is predicted to be increasingly available to and popular with consumers and record a good sales performance.
The demand for tea is expected to remain strong over the forecast period. Overall, tea is projected to record stable, if moderate, retail volume growth across most categories, despite the ongoing shift towards foodservice.
Companies are expected to launch new and innovative flavour combinations in tea, mainly in line with the health and wellness trend. This is set to see superfoods incorporated into such combinations.
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Understand the latest market trends and future growth opportunities for the Tea industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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