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Country Report

Tea in

Tea in Switzerland

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Green tea performs well

The health and wellness trend has served to increase awareness of the ingredients in food and drink, subsequently playing a major role in the strong growth of tea in 2017. Green tea is benefiting the most from this trend and thus remained by far the best performing tea category.

Premium teas preferred by Swiss consumers

Swiss tea drinkers continued to trade up to more premium offerings in 2017. This was reflected in the preference for high quality branded products over private label lines.

COMPETITIVE LANDSCAPE

Consolidated competitive landscape

The competitive landscape in tea remained fairly consolidated in 2017. While the majority of value sales continued to be accounted for by a handful of leading players, a few smaller companies managed to gain ground, especially in green tea and organic tea.

Private label losing share

Private label continued to dominate black standard tea in Switzerland in 2017. However, the share of private label tea is falling in most categories.

Organic brand Yogi Tea records the strongest growth

Golden Temple Natural Products registered the strongest value sales growth in 2017 thanks to its well-performing Yogi Tea brand. Yogi Tea remained the clear leader in organic tea, being particularly strong in organic fruit/herbal tea and organic green tea with a wide variety of flavours.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Switzerland?
What are the major brands in Switzerland?
Is loose leaf tea available in Switzerland?
Is there a shift from unpackaged to packaged tea in Switzerland?
Is there a market for tea pods in Switzerland?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Switzerland?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Switzerland - Category analysis

HEADLINES

PROSPECTS

Green tea performs well

Premium teas preferred by Swiss consumers

COMPETITIVE LANDSCAPE

Consolidated competitive landscape

Private label losing share

Organic brand Yogi Tea records the strongest growth

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives hot drinks value sales

Green tea enjoys strong demand

Nestlé Suisse continues to lead hot drinks

New product development focuses on fresh ground coffee pods

Future growth expected in hot drinks

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Green tea performs well

Premium teas preferred by Swiss consumers

COMPETITIVE LANDSCAPE

Consolidated competitive landscape

Private label losing share

Organic brand Yogi Tea records the strongest growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Switzerland - Category analysis

HEADLINES

PROSPECTS

Green tea performs well

Premium teas preferred by Swiss consumers

COMPETITIVE LANDSCAPE

Consolidated competitive landscape

Private label losing share

Organic brand Yogi Tea records the strongest growth

CATEGORY DATA

Hot Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives hot drinks value sales

Green tea enjoys strong demand

Nestlé Suisse continues to lead hot drinks

New product development focuses on fresh ground coffee pods

Future growth expected in hot drinks

MARKET DATA

SOURCES

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