As tea continues to gain in popularity as a hot drink for home consumption, players are likely to further invest to create innovative products. For example, Tea Château has launched a new capsule tea machine to target the younger generation by using attractive colours and brand names such as Sakura and Peony.
Demand for instant tea is predicted to stagnate over the forecast period. General perceptions of instant tea are not particularly positive due to the inclusion of additives and sugar.
Cold brew tea is becoming increasingly popular in Hong Kong as players invest in marketing campaigns via both offline and online channels to promote their new offers. In addition, RTD tea players have been expanding their offer of cold brew tea at more affordable prices.
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Understand the latest market trends and future growth opportunities for the Tea industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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