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Learn moreDec 2020
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The total volume of tea dropped heavily as a result of the huge sales decline in the foodservice channel caused by COVD-19 in 2020. In order to tackle the pandemic, the Hong Kong government imposed a number of measures on outlets.
Despite the decline in total volume, tea performed well in retail due to the channel shift during the pandemic and much of the growth in off-trade value came from fruit/herbal tea as the health and wellness trend remained highly relevant for consumers. With COVID-19, consumers became more health-conscious and focused preventive health.
Unilever Hong Kong managed to retain its lead in the overall tea category over the review period, being the largest company in the city, albeit with a decreasing retail value share. The company has been present in Hong Kong for decades and its flagship Lipton brand remains strong in the territory.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Hong Kong, China market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.