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Country Report

Tea in

Tea in Italy

19 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness trend boosts growth of tea

Even though the Italian hot drinks market has been traditionally characterised by the importance of coffee, which has always functioned to the detriment of tea’s market dimension, Italian consumers are increasingly appreciating tea. This is due to the strong health and wellness trend that values the vigour and wellbeing effects of teas.

Fruit/herbal tea’s excellent performance stimulates significant investment

Fruit/herbal tea showed strong growth in 2018. Indeed, the important player Twinings launched a new Infusi brand in this field and focused on it strongly in its communication campaigns.

Green tea growing due to its healthy properties

Green tea is growing because it claims to offer so many benefits. Communication and storytelling has been vital to obtain a significant level of acknowledgment about this amongst Italian consumers, who have been typically less aware than other European consumers are about the use of different kind of teas.

COMPETITIVE LANDSCAPE

Four major players account for half of total retail value

The four major players Loacker AG, Pompadour Té, Star and Bonomelli accounted for half total retail value sales of tea in Italy in 2018. The presence of domestic players is relevant, and the category presents some interesting growth possibilities that attract the interest of international players too, both in terms of focus on this country and in terms of potential new players entering the marketplace.

Players show fervour and new launches in fruit/herbal tea

Fruit/herbal tea saw good growth and new launches in 2018. Major player Twinings launched Infusi, Unilever launched new Lipton infusions, Star made new launches in the lines Tisane and Infusi Orti & Frutti and Pompadour launched new tastes for its Infusi dal Mondo.

Dynamism and new launches in green teas

Green tea performed well in 2018. Green tea offers include products combined with spices or herbs (ginger, mint, etc) or just pure green tea, with a focus on pure taste and functionality.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Italy?
What are the major brands in Italy?
Is loose leaf tea available in Italy?
Is there a shift from unpackaged to packaged tea in Italy?
Is there a market for tea pods in Italy?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Italy?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Italy - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend boosts growth of tea

Fruit/herbal tea’s excellent performance stimulates significant investment

Green tea growing due to its healthy properties

COMPETITIVE LANDSCAPE

Four major players account for half of total retail value

Players show fervour and new launches in fruit/herbal tea

Dynamism and new launches in green teas

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Tea on the rise to the detriment of coffee and other hot drinks

Health and wellness trend shapes the market

Domestic company Luigi Lavazza is the clear leader in hot drinks

Launches in pods format embody rise in quality and ease of use

Volumes sales set to stagnate whilst value growth is expected to be improve over that of the review period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trend boosts growth of tea

Fruit/herbal tea’s excellent performance stimulates significant investment

Green tea growing due to its healthy properties

COMPETITIVE LANDSCAPE

Four major players account for half of total retail value

Players show fervour and new launches in fruit/herbal tea

Dynamism and new launches in green teas

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Italy - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend boosts growth of tea

Fruit/herbal tea’s excellent performance stimulates significant investment

Green tea growing due to its healthy properties

COMPETITIVE LANDSCAPE

Four major players account for half of total retail value

Players show fervour and new launches in fruit/herbal tea

Dynamism and new launches in green teas

CATEGORY DATA

Hot Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Tea on the rise to the detriment of coffee and other hot drinks

Health and wellness trend shapes the market

Domestic company Luigi Lavazza is the clear leader in hot drinks

Launches in pods format embody rise in quality and ease of use

Volumes sales set to stagnate whilst value growth is expected to be improve over that of the review period

MARKET DATA

SOURCES

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