Following the decline in volume sales in overall tea in Italy in 2021 and 2022, demand for tea is likely to normalise and return to slight growth over the forecast period. In contrast to coffee, where the return to out-of-home consumption is predicted to have a negative impact amid a strong coffee culture, teas is not set to suffer so much from the post-pandemic channel shift.
Fruit/herbal tea is expected to register strong retail volume and value CAGRs over the forecast period. With health and wellness trends accelerated by the COVID-19 experience, consumers are increasingly looking for functional beverages and natural teas to enhance wellbeing.
While demand for functional teas will increase over the forecast period, demand for traditional black tea will continue to fall, with the product type perceived to be old-fashioned and lacking in specific health benefits. Green tea will also suffer as competition from fruit/herbal tea adds to the pressure.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!