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Country Report

Tea in

Tea in Italy

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness trend drives tea sales

The health and wellness trend will drive tea, as Italian consumers seek the naturalness of this hot drink, derived from leaves or herbal/fruit infusions. A key focus area will be combining the original properties of tea leaves with functionality, therefore fortified functional herbal teas are likely to perform well.

Flavoured black tea boosts sales

Flavoured black tea will continue to gain popularity, particularly black speciality tea. The most relevant trend within this still minor category will focus on black tea in combination with spices such as ginger, curcuma and cinnamon more than herbs such as mint or lemon grass.

Tea retail prices depend on production conditions

Sales of tea across all categories will be highly influenced by production prices among the major worldwide producers, which will directly affect retail prices. Given the fact that these countries are almost all developing countries with unstable political and economic situations such as India, Pakistan and Vietnam, but also China to some extent, prices can easily and directly affect the European market, where the demand for tea overall is much lower than in Asia, and price variations can be felt more significantly.

COMPETITIVE LANDSCAPE

Pompadour-naturalness and functionality

Pompadour registered notable growth over 2016 and 2017 thanks to the popularity of its brands, wide distribution network, continuous innovation efforts and restyling of the Sir Winston Tea brand. The increasing sophistication of its offer, with a particular focus on cold infusions, was the innovation of summer 2017.

Twinings maintains competitiveness

Twinings continues to lead tea in Italy, focusing on a new range of natural infusions and investing in publicity in 2017. After the revival of classic teas (2014), flavoured black teas (2015) and green tea (2016), from the autumn of 2017 Twinings will be dedicated to infusions.

New international brands

Everton Spa is on an expanding trend thanks to its strengths, which are a wide product range from black tea to green tea, top quality, and speciality variants. It is present in other tea thanks to its white tea premium product.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Italy?
What are the major brands in Italy?
Is loose leaf tea available in Italy?
Is there a shift from unpackaged to packaged tea in Italy?
Is there a market for tea pods in Italy?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Italy?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Italy - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend drives tea sales

Flavoured black tea boosts sales

Tea retail prices depend on production conditions

COMPETITIVE LANDSCAPE

Pompadour-naturalness and functionality

Twinings maintains competitiveness

New international brands

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Strong appreciation of hot drinks supports healthy value growth

Growth of health and wellness trend shapes Italians consumers’ habits

Thanks to Carte Noire, Lavazza maintains lead

Fresh coffee pods yet again the focus of new product development

Steady growth expected over forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trend drives tea sales

Flavoured black tea boosts sales

Tea retail prices depend on production conditions

COMPETITIVE LANDSCAPE

Pompadour-naturalness and functionality

Twinings maintains competitiveness

New international brands

Samples

Overview

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Table of Contents

Tea in Italy - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend drives tea sales

Flavoured black tea boosts sales

Tea retail prices depend on production conditions

COMPETITIVE LANDSCAPE

Pompadour-naturalness and functionality

Twinings maintains competitiveness

New international brands

CATEGORY DATA

Hot Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Strong appreciation of hot drinks supports healthy value growth

Growth of health and wellness trend shapes Italians consumers’ habits

Thanks to Carte Noire, Lavazza maintains lead

Fresh coffee pods yet again the focus of new product development

Steady growth expected over forecast period

MARKET DATA

SOURCES

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