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Learn moreDec 2020
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During the initial nationwide quarantine lockdown which began on 10 March and lasted until 18 May 2020, the consumption of tea and infusions boomed in the off-trade. Retail sales of tea benefited massively from the stockpiling that was seen in Italy during the initial stages of the COVID-19 pandemic as the quarantine lockdown and social distancing led to new consumption occasions emerging for tea in the home environment.
The impact of the COVID-19 pandemic on sales of tea during 2020 was far less pronounced than the impact on coffee as tea and infusions are generally more popular beverages for home consumption, with retail sales of tea generally more developed than foodservice sales. For this reason, the substantial acceleration seen in retail sales growth in the category during 2020 did not necessarily come at the expense of foodservice sales, rather representing and deepening of pre-existing demand factors.
The health and wellness trend has been a key driver of sales growth in tea for many years. Indeed, health-conscious consumers have underpinned demand in the category as they have introduced herbal and functional teas into their daily routines.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Italy with research from Euromonitor's team of in-country analysts.
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If you're in the Tea industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.