The continuous innovation in terms of flavours and presentations in tea will allow the category to remain relevant in Ecuador during the forecast period and further growth is expected. The presence of several brands, with different value propositions, flavours and prices will ensure greater product visibility in supermarkets and allow consumers to change flavours and continue to be interested in consuming tea.
Consumers in Ecuador are increasingly aware of the importance leading a healthy lifestyle, especially in the wake of COVID-19 as the virus has increased their focus on boosting their immune systems and seeking healthier nutrition in general. Tea is regarded as a healthy lifestyle drink and a natural booster for general health or for specific reasons, such as alleviating sore throats or relaxation, and is therefore set to see increased consumption in the country over the period to 2027.
The pandemic encouraged consumers to increase their purchases of tea to boost their health and immunity as a preventive measure, or to ease symptoms having contracted the virus. During the early part of the forecast period, consumption is expected to return to normal as the last repercussions of COVID-19 dissipate and lifestyles and activities return to their pre-pandemic levels.
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Understand the latest market trends and future growth opportunities for the Tea industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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