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Country Report

Tea in

Tea in Ecuador

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fruit/herbal tea drives category growth

Fruit/herbal tea is the most important category in terms of value sales within tea. New premium brands entered with innovation focusing on this category.

Tea expected to continue as a coffee substitute and as a natural medicine

The growth in tea shops among foodservice are increasing awareness of the category, increasing its dynamism and increasing innovation. The main driver is consumer awareness of healthier nutritional habits, and the desire to reduce caffeine consumption.

Specialties expected to increase in the short term.

The forecast period trend is estimated to be characterised by increasing availability of innovative and varied tea products. However, economic contraction and uncertainty could represent a threat to growth.

COMPETITIVE LANDSCAPE

Local brands dominate tea

Hierbas Naturales y Medicinales de Pusuquí SA led tea in retail value sales. The local company owns the licence of Hornimans Manzanilla fruit/herbal teas.

Terrafertil records biggest increase and drives innovation

Local company Terrafertil gained the most value share in 2017, as well as posting the highest value growth in tea. The high-end brand Nature’s Heart, has a strong presence in the main modern grocery retailers.

Brands compete for sales at point of purchase

The main tea brands have low marketing investment. Shelf space at points of sale, retailers’ promotions and discounts are the main marketing actions most brands take.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Ecuador?
What are the major brands in Ecuador?
Is loose leaf tea available in Ecuador?
Is there a shift from unpackaged to packaged tea in Ecuador?
Is there a market for tea pods in Ecuador?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Ecuador?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Ecuador - Category analysis

HEADLINES

PROSPECTS

Fruit/herbal tea drives category growth

Tea expected to continue as a coffee substitute and as a natural medicine

Specialties expected to increase in the short term.

COMPETITIVE LANDSCAPE

Local brands dominate tea

Terrafertil records biggest increase and drives innovation

Brands compete for sales at point of purchase

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records stable retail value growth in 2017

Tea’s upward trend drives sales growth

Domestic companies register better performance

Economic uncertainty drives low innovation among main players

Conservative growth expected during forecast period, as political and economic scenario remains uncertain

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Ecuador

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Executive Summary

New Report Guarantee

PROSPECTS

Fruit/herbal tea drives category growth

Tea expected to continue as a coffee substitute and as a natural medicine

Specialties expected to increase in the short term.

COMPETITIVE LANDSCAPE

Local brands dominate tea

Terrafertil records biggest increase and drives innovation

Brands compete for sales at point of purchase

Samples

Overview

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Table of Contents

Tea in Ecuador - Category analysis

HEADLINES

PROSPECTS

Fruit/herbal tea drives category growth

Tea expected to continue as a coffee substitute and as a natural medicine

Specialties expected to increase in the short term.

COMPETITIVE LANDSCAPE

Local brands dominate tea

Terrafertil records biggest increase and drives innovation

Brands compete for sales at point of purchase

CATEGORY DATA

Hot Drinks in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records stable retail value growth in 2017

Tea’s upward trend drives sales growth

Domestic companies register better performance

Economic uncertainty drives low innovation among main players

Conservative growth expected during forecast period, as political and economic scenario remains uncertain

MARKET DATA

SOURCES

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