Overall, the outlook for a tea remains muted, with retail volume sales to expected see only marginal growth through the forecast period. The projected decrease in the total population is likely to dampen demand.
Consumers are expected to continue to return to their pre-pandemic shopping habits in the forecast period, which should boost sales through physical grocery retailers. However, retail sales are likely to be affected by the ongoing recovery of on-trade consumption, which slumped during the pandemic.
Private label recorded strong retail value sales growth in tea during 2022, although its share remained marginal. In the forecast period, private label’s retail value share in tea is set to benefit significantly from Lidl’s expansion in Latvia.
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Understand the latest market trends and future growth opportunities for the Tea industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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