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Country Report

Tea in

Tea in South Africa

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers to embrace healthier beverages

The prevailing health and wellness trend will likely boost demand for tea over the forecast period, particularly variants such as blended, green and fruit/herbal teas, with more black tea consumers shifting to rooibos. Likewise, intensified government awareness campaigns regarding the health risks associated with obesity will stimulate sales of slimming teas.

Local production expected to continue to fall

The local production of black tea is expected to continue to fall. This will be largely down to a combination of poorer harvests due to drought, rising production costs due to inflationary pressures and intensified competition from Asian suppliers.

Convenience likely to become a key tool of differentiation

Tea capsules are set to benefit from increased demand for multi-functional pod machines, with more households embracing the convenience of these appliances. On the other hand, urban consumers will continue to support instant tea as more variants are introduced, with chai latte currently gaining momentum.

COMPETITIVE LANDSCAPE

Economic downturn affects demand for tea

Retail volume sales of tea in 2017 continued to be affected by the country’s sluggish economic performance. As unemployment and inflation rose, lower LSM consumers increasingly shifted to cheaper beverage alternatives.

Retail value sales continue to rise despite falling volume sales

Tea continued to post double-digit retail current value growth in 2017 despite falling volume sales. This was partially due to an increase in the overall cost of living, with a number of households reducing their tea consumption to match their shrinking disposable income.

New entrants target smaller niches

With competition intensifying in tea, new entrants increasingly focused on smaller niches. For example, Red espresso has been gaining shelf space with its Nespresso-compatible rooibos tea capsules.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in South Africa?
What are the major brands in South Africa?
Is loose leaf tea available in South Africa?
Is there a shift from unpackaged to packaged tea in South Africa?
Is there a market for tea pods in South Africa?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in South Africa?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in South Africa - Category analysis

HEADLINES

PROSPECTS

Consumers to embrace healthier beverages

Local production expected to continue to fall

Convenience likely to become a key tool of differentiation

COMPETITIVE LANDSCAPE

Economic downturn affects demand for tea

Retail value sales continue to rise despite falling volume sales

New entrants target smaller niches

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Sluggish economic performance hampers demand for hot drinks

Coffee capsules gain ground

National Brands strengthens its leading position

Health and wellness trend drives product innovation

Better performance anticipated over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers to embrace healthier beverages

Local production expected to continue to fall

Convenience likely to become a key tool of differentiation

COMPETITIVE LANDSCAPE

Economic downturn affects demand for tea

Retail value sales continue to rise despite falling volume sales

New entrants target smaller niches

Samples

Overview

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Table of Contents

Tea in South Africa - Category analysis

HEADLINES

PROSPECTS

Consumers to embrace healthier beverages

Local production expected to continue to fall

Convenience likely to become a key tool of differentiation

COMPETITIVE LANDSCAPE

Economic downturn affects demand for tea

Retail value sales continue to rise despite falling volume sales

New entrants target smaller niches

CATEGORY DATA

Hot Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Sluggish economic performance hampers demand for hot drinks

Coffee capsules gain ground

National Brands strengthens its leading position

Health and wellness trend drives product innovation

Better performance anticipated over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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