Although COVID-19 as a market impactor has declined from its peak in 2020 and 2021, heightened health concerns and consumer awareness around boosting immune systems and managing stress are expected to drive demand for local rooibos tea (under other tea) over the forecast period. Much of this stems from studies on the chemical properties of the rooibos plant, with the latter found to offer several health and immune-boosting properties.
Historically, honeybush tea, which has a similar genetic profile to rooibos, has not been widely available in major retailers. Much of this is due to limited commercial cultivation of the tea, resulting in the bulk of consumption being derived from wild harvesting practices.
While still a comparatively small area of the category compared to black tea, demand for strong flavoured tea is expected to gain momentum over the forecast period, as these products are aligned with two key consumer preferences, along with strategic product offerings based on key ingredients.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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