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Learn moreDec 2020
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The demand for tea remains constant in 2020, with a marginal rise in retail volume sales as a consequence of the quarantine which led to an increase in tea consumption at home. The lockdown and the closure of foodservice outlets from March until May had only a slight effect on tea consumption, because while tea drinking is a habit highly embedded in Slovenian culture, there is high seasonality, with consumption highest in winter.
Fruit/herbal tea continues to dominate retail volume and value sales in 2020. This suggests that tea is a perceived as a healthier and flavoursome option by consumers in Slovenia.
Žito Food Industry remains the clear leading player in retail value share terms in 2020, followed by Teekanne and the private label retailer Mercator. The Teekanne brand competes directly with Žito Food Industry’s 1001 Cvet, with both brands benefiting from promotional activity, while Teekanne leverages global brand recognition.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Slovenia market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.