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Country Report

Tea in

Tea in Slovenia

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive volume growth expected over the forecast period

Tea is one of the most popular drinks in Slovenia thanks to a larger consumer base than other beverages. However, despite the positive influence of the health and wellness trend, retail volume sales remained flat in 2017, mainly due to tea’s image as a beverage which is generally consumed during the winter or when recovering from illness.

Seasonality hampering stronger growth

As this category is heavily impacted by seasonality, producers tend to focus on marketing activities during colder periods of the year, while also trying to improve sales at other times by highlighting the various health and wellness benefits associated with tea. Longer winters or more frequent flu seasons could have a positive influence on future sales although this is obviously beyond the control of producers.

New product developments seek to tap into the health and wellness trend

New product development in 2017 was largely focused on new flavours, while manufacturers also updated their pack designs. Marketing support was strongest in fruit/herbal tea, the dominant category.

COMPETITIVE LANDSCAPE

Žito Food industry remains the clear category leader

Žito Food industry remained the clear category leader in 2017 thanks to its 1001 Cvet brand. The company has a long history in the country and benefits from an extensive distribution network in both the retail and foodservice channels.

Foreign brands gradually gaining share

The German company Teekanne ranked second in 2017, albeit some way behind Žito. Its position can be attributed to strong marketing activities, which include television commercials featuring famous sportspeople.

Marketing activities to increase over the forecast period

In terms of innovation and new product development, producers largely focused on expanding existing product lines with new flavour combinations and updated packaging in order to stimulate wider interest among consumers. The leading players were responsible for the most noteworthy launches in 2017 thanks to their higher marketing budgets.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Slovenia?
What are the major brands in Slovenia?
Is loose leaf tea available in Slovenia?
Is there a shift from unpackaged to packaged tea in Slovenia?
Is there a market for tea pods in Slovenia?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Slovenia?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Slovenia - Category analysis

HEADLINES

PROSPECTS

Positive volume growth expected over the forecast period

Seasonality hampering stronger growth

New product developments seek to tap into the health and wellness trend

COMPETITIVE LANDSCAPE

Žito Food industry remains the clear category leader

Foreign brands gradually gaining share

Marketing activities to increase over the forecast period

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks continues to record positive growth

Leading manufacturers increase their marketing activities

Competition intensifies as consumer purchasing patterns shift

New product developments seek to expand tea and coffee drinking occasions

Steady growth predicted over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Slovenia

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Executive Summary

New Report Guarantee

PROSPECTS

Positive volume growth expected over the forecast period

Seasonality hampering stronger growth

New product developments seek to tap into the health and wellness trend

COMPETITIVE LANDSCAPE

Žito Food industry remains the clear category leader

Foreign brands gradually gaining share

Marketing activities to increase over the forecast period

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Overview

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Table of Contents

Tea in Slovenia - Category analysis

HEADLINES

PROSPECTS

Positive volume growth expected over the forecast period

Seasonality hampering stronger growth

New product developments seek to tap into the health and wellness trend

COMPETITIVE LANDSCAPE

Žito Food industry remains the clear category leader

Foreign brands gradually gaining share

Marketing activities to increase over the forecast period

CATEGORY DATA

Hot Drinks in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks continues to record positive growth

Leading manufacturers increase their marketing activities

Competition intensifies as consumer purchasing patterns shift

New product developments seek to expand tea and coffee drinking occasions

Steady growth predicted over the forecast period

MARKET DATA

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