Green tea will continue its active and dynamic growth over the forecast period, outperforming other tea categories. Tea is the most popular hot drink, being the national drink in Morocco, and is considered an important part of family gatherings and entertaining guests.
Since Morocco relies solo on imports of tea, unit prices will likely continue their upward trend, being impacted by volatile global prices. Value sales will also be impacted by consumers trading down to economy brands.
While green tea remains the favourite drink in Morocco, health and wellness trends are set to improve sales and fuel demand for other tea products, including black tea and herbal/fruit tea. However, sales of the latter will be limited, and continued to be hampered by their higher prices and their limited availability in modern stores.
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Understand the latest market trends and future growth opportunities for the Tea industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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