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Learn moreDec 2020
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Foodservice sales of tea have been very negatively impacted due to outlet closures and restrictions on dine-in brought about by the advent of COVID-19. The closure of some offices has had a slightly adverse effect on institutional sales, because tea is commonly used during meetings.
In the retail value share rankings, most of the top brands in tea look set to retain their positions in 2020, while brands classed under “Others”, especially local brands, are experiencing a slight decline, due to the lower penetration of these smaller brands in retail. Also, there was a ban on the mass homecoming event for the Muslim holiday of Eid, in light of the risk represented by huge gatherings regarding the spreading of COVID-19, which adversely affected the consumption of local tea in Indonesia during the Eid period.
The availability of tea in sachet packaging is increasing, and the products are increasingly appealing to consumers seeking convenience with simple packaging and low prices. Examples include Sosro’s Teh Celup, a tea pack containing 20 sachets, and Teh Cap Botol, a Bottle Top brand, which also contains 20 sachets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Indonesia market research report includes:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.