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Country Report

Tea in

Tea in Indonesia

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tea bags continue to grow at the expense of loose tea

In 2017, demand continued to shift towards tea bags, at the expense of loose tea. Tea bags is a format which offers more convenience, as consumers can brew their tea without the hassle of having to filter the leaves.

Slower volume growth partly due to declining purchasing power

Given that tea has already penetrated all income levels, most age groups and the various regions of the country, its growth in 2017 was fuelled largely by more frequent consumption by existing consumers rather than expansion of the consumer base. During tough economic condition in 2017, the purchasing power of consumers diminished, resulting in slower volume growth of tea compared to the previous year.

COMPETITIVE LANDSCAPE

Sinar Sosro continues to lead the otherwise fragmented tea category

A local company, Sinar Sosro, continued to lead tea in 2017. The company owns the Sosro brand, which is available in many variants, including Teh Celup Sosro, Teh Seduh Sosro and Sosro Heritage.

2017 sees new launches of premium tea

Amidst the declining purchasing power of consumers in 2017, manufacturers launched premium tea products targeting the middle- to upper-income groups, who still have high disposable incomes, despite tough economic conditions. During the year, Gunung Subur launched Kepala Djenggot Premium Green Tea, where each tea bag is wrapped in an individual envelope to ensure freshness, and which comes in premium packaging.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Indonesia?
What are the major brands in Indonesia?
Is loose leaf tea available in Indonesia?
Is there a shift from unpackaged to packaged tea in Indonesia?
Is there a market for tea pods in Indonesia?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Indonesia?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Indonesia - Category analysis

HEADLINES

PROSPECTS

Tea bags continue to grow at the expense of loose tea

Slower volume growth partly due to declining purchasing power

COMPETITIVE LANDSCAPE

Sinar Sosro continues to lead the otherwise fragmented tea category

2017 sees new launches of premium tea

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Volume growth of hot drinks remains positive but decelerating

Consumers seek more convenient products

Santos Jaya Abadi maintains its leading position in 2017

Hot drinks sees launches of premium hot drinks

Slowdown in volume growth set to continue

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Indonesia

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Executive Summary

New Report Guarantee

PROSPECTS

Tea bags continue to grow at the expense of loose tea

Slower volume growth partly due to declining purchasing power

COMPETITIVE LANDSCAPE

Sinar Sosro continues to lead the otherwise fragmented tea category

2017 sees new launches of premium tea

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Overview

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Table of Contents

Tea in Indonesia - Category analysis

HEADLINES

PROSPECTS

Tea bags continue to grow at the expense of loose tea

Slower volume growth partly due to declining purchasing power

COMPETITIVE LANDSCAPE

Sinar Sosro continues to lead the otherwise fragmented tea category

2017 sees new launches of premium tea

CATEGORY DATA

Hot Drinks in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Volume growth of hot drinks remains positive but decelerating

Consumers seek more convenient products

Santos Jaya Abadi maintains its leading position in 2017

Hot drinks sees launches of premium hot drinks

Slowdown in volume growth set to continue

MARKET DATA

DEFINITIONS

SOURCES

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