Total volume sales of tea are expected to maintain steady growth throughout the forecast period. Very low prices and the widespread culture of tea drinking in the country are set to provide a solid platform for further expansion in demand.
Even before the pandemic, the Indonesian market for tea saw limited product innovation, particularly in black tea. However, there is plenty of potential for tea to grow over the forecast period, in line with the anticipated growth of the population.
The easing of pandemic-related restrictions is likely to have a positive impact on on-trade sales of tea, including both hot and iced varieties, over the forecast period. Furthermore, bubble tea shops and drinks kiosks are expected to continue to grow in Indonesia, fuelling growth in on-trade sales.
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Understand the latest market trends and future growth opportunities for the Tea industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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