Rising health awareness is expected to promote growth in loose tea and green tea over the forecast period as consumers often seek a comforting treat but increasingly prefer it to be without caffeine or sugar. Manufacturers are meeting this trend, promoting healthy and natural ingredients, such as ginger, vitamins C and D, as well as super foods.
Similar to the coffee category, the COVID-19 pandemic helped to propel the tea category to greater heights. Consumers started purchasing more premium teas and making them at home.
More green tea and other tea brands are expected to become available via retail e-commerce over the forecast period, as this channel enables brands such as these to be trialled first and then made more widely available via popular supermarkets and small local grocers. These categories will also benefit from the health and wellness trend that is likely to grow in importance over the forecast period as these tea categories are considered healthy and helpful in aiding digestion.
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Understand the latest market trends and future growth opportunities for the Tea industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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