Anticipated economic growth during the forecast period will contribute to the cementation of a stronger tea culture in the Philippines. As increased consumer spending will push for more shelf space for tea products, players will focus more on boosting their product availability across their distribution networks.
Volumes sales of tea in foodservice are set to return to pre-pandemic levels in 2026. The predicted revival of foodservice over the forecast period will present opportunities for greater premiumisation as players promote their premium brands in full-service restaurants and cafes.
The greater focus on health and wellness among Philippine consumers is one of the few positives for hot drinks players to have emerged from the COVID-19 pandemic. In terms of tea, the growing popularity of ginger tea in the country due to the purported immune-boosting benefits of ginger has supported demand for several variations, mitigating the negative impact of the COVID-19 pandemic.
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Understand the latest market trends and future growth opportunities for the Tea industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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