Volume sales of tea will continue to expand over the forecast period, supported by improved economic conditions, which will contribute to the cementation of a stronger tea culture in the Philippines. With an increase in consumer spending, players will look to increase the distribution of their tea products in modern retail channels, such as supermarkets, hypermarkets and convenience stores.
With a return to busier, pre-pandemic lifestyles, convenience-seeking behaviours are likely to become more prominent. This could benefit sales of instant tea, as consumers are attracted to the ease of preparation offered by such products, which only needed the addition of hot water.
Volumes sales of tea via foodservice will continue to expand, with the anticipation that they will return to pre-pandemic levels in 2026. This will be largely due to improving economic conditions, which will present opportunities for players such as Lipton and Twinings to develop stronger relationships with full-service restaurants and cafés, with a view to expanding the distribution of their respective premium offerings.
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Understand the latest market trends and future growth opportunities for the Tea industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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