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Learn moreDec 2020
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The dramatic declines seen in sales of tea via the foodservice channel during 2020 placed considerable pressure on total volume sales in the category during the year. Foodservice sales of tea are equivalent to roughly three-quarters of retail sales, a high proportion which can be attributed to the popularity of specialist tea shops and traditional tea houses.
Recent years have seen a major increase in the numbers of Philippine consumers who are heavily focused on health and wellness considerations. This has been beneficial for sales of fruit/herbal tea and green tea, supporting sales growth and a widening of the consumer audience in both categories.
One of the major reasons for the consistently negative performances that have been recorded in black tea in recent years is the lack of advertising and promotion in the category. Indeed, category leader Unilever Philippines has abstained from actively promoting its leading brand Lipton.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.