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Country Report

Tea in

Tea in the Philippines

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tea records value gains due to increasing health awareness

As consumers shift their consumption to healthy products, tea is benefiting from a positive reputation in terms of health and wellness. However, more than health benefits, such as improving digestion and avoiding illness, consumers have also shown concern to consume products with an appealing taste.

On-trade grows faster than the off-trade

With the popularity of tea shops such as Cha Time and Serenity, the tea culture in the on-trade is driving awareness of emerging categories such as black speciality tea, fruit/herbal tea and green tea. The rise in foodservice outlets in 2017 provided an avenue for players to sell their product offerings outside the off-trade, resulting in positive volume growth.

COMPETITIVE LANDSCAPE

Unilever Philippines continues to dominate

Unilever Philippines continued to lead tea sales in 2017, benefiting from Lipton’s wide distribution in the off-trade. It does not implement major marketing campaigns for its tea products, but Unilever benefits from its well-established reputation as a tea producer.

Nestlé Philippines enters the tea category

With Nestea’s presence in concentrates and RTD tea, Nestlé Philippines has built a reputation as a key tea provider. Banking on strong brand recognition for Nestea, the company launched two instant tea variants – Nestea Milk Tea Hokkaido and Nestea Milk Tea Wintermelon – which are flavours familiar to consumers who frequent tea shops.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Philippines?
What are the major brands in Philippines?
Is loose leaf tea available in Philippines?
Is there a shift from unpackaged to packaged tea in Philippines?
Is there a market for tea pods in Philippines?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Philippines?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in the Philippines - Category analysis

HEADLINES

PROSPECTS

Tea records value gains due to increasing health awareness

On-trade grows faster than the off-trade

COMPETITIVE LANDSCAPE

Unilever Philippines continues to dominate

Nestlé Philippines enters the tea category

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Hot drinks grows at slower pace in 2017

Foodservice influences premiumisation in coffee and tea

Health awareness bolsters sales of tea and other hot drinks

Single-serve consumption strengthens

Positive value growth anticipated due to rising middle class

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in the Philippines

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Executive Summary

New Report Guarantee

PROSPECTS

Tea records value gains due to increasing health awareness

On-trade grows faster than the off-trade

COMPETITIVE LANDSCAPE

Unilever Philippines continues to dominate

Nestlé Philippines enters the tea category

Samples

Overview

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Table of Contents

Tea in the Philippines - Category analysis

HEADLINES

PROSPECTS

Tea records value gains due to increasing health awareness

On-trade grows faster than the off-trade

COMPETITIVE LANDSCAPE

Unilever Philippines continues to dominate

Nestlé Philippines enters the tea category

CATEGORY DATA

Hot Drinks in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Hot drinks grows at slower pace in 2017

Foodservice influences premiumisation in coffee and tea

Health awareness bolsters sales of tea and other hot drinks

Single-serve consumption strengthens

Positive value growth anticipated due to rising middle class

MARKET DATA

SOURCES

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