Ireland is in the midst of a health and wellness revolution driven by continued governmental focus on the state of the nation’s health. Green tea has long been associated with wellness for its healthy properties and manufacturers have flooded the market with variants to satisfy growing consumer demand.
Ireland has the fastest-growing ageing population in the EU. The number of Irish people over the age of 65 has been increasing by 20,000 year on year.
Ireland’s tea drinkers have been historically relatively slow to change their preferences and broaden their range of tea, but this has been changing in recent years. Premium tea companies like House of Tea, which import over 800 different types of teas to Ireland – have begun to thrive in recent years driven by increased consumer sophistication.
Barry’s and Lyon’s tea collaborated with leading Irish charities in 2018 to help increase awareness of mental health and in particular suicide. Ireland has one of the highest suicide rates in the EU and the number of people seeking help for depression and anxiety soared over the review period.
There has been a huge increase in Irish media coverage of plastics and their impact on the environment in 2018. All of the main tea bag manufacturers use trace amounts of plastic in their tea bags to help the bags to maintain their shape when mixed with boiling water as this helps to diffuse the flavour.
Both Lyons and Barry’s continued to dominate the marketplace in 2018 despite increased pressure in the non-black tea space. Although Lyons is now part of the Unilever group it retains its physical presence in Dublin and Barry’s remains independently owned and headquartered in Cork.
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This industry report originates from Passport, our Hot Drinks market research database.