Despite premiumisation being an overarching trend which has driven sales of tea in recent years, the squeeze on household incomes has taken and will continue to take a toll. In some categories, private label is set to increase its value share for a second year in 2022.
Some of the more successful distribution channels of 2022 are expected to continue to perform well in the forecast period. The focus on neighbourhood locations, underpinned by new home working patterns and the broader shift from urban to suburban areas, will benefit the sales of both convenience retail and small local grocers.
The return to more normal office working patterns is already driving the recovery of foodservice sales of tea. This recovery is likely to further be fuelled by the return of travellers wanting to experience premium tea in hotels and restaurants.
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Understand the latest market trends and future growth opportunities for the Tea industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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