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Country Report

Tea in

Tea in Ireland

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health benefits spur tea demand

In 1989, WHO announced that the key to long life was to stop smoking and drink more tea. Tea is the only naturally-occurring drink without added salt, sugar or fat, while containing antioxidants in all flavours and derivatives.

Older consumers remain the main tea drinkers

According to the Central Statistics Office (CSO), the over 65-year-old population increased by 33% between 2007 and 2017. The rate of ageing in Ireland’s population is considerably higher than the EU average.

COMPETITIVE LANDSCAPE

Old rivalries remain

Since the early 20th century two Irish brands have dominated the category: Barry’s Tea, based in Cork, and Lyons (Unilever), based in Dublin. Whether one is a Barry’s or Lyons drinker has long been a source of debate amongst Irish consumers.

Price elasticity and Brexit

There is much speculation about the possible impact of a hard or soft Brexit on the Irish economy. One economic area already impacted by Brexit is tea.

Competition intensifies in green tea and fruit/herbal tea

While Twinings (SHS Sales & Marketing) was the leading green tea brand in 2017, the competition intensified in this increasingly popular subcategory. For example, both Barry’s Tea and Lyons have introduced new green tea products.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Ireland?
What are the major brands in Ireland?
Is loose leaf tea available in Ireland?
Is there a shift from unpackaged to packaged tea in Ireland?
Is there a market for tea pods in Ireland?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Ireland?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Ireland - Category analysis

HEADLINES

PROSPECTS

Health benefits spur tea demand

Older consumers remain the main tea drinkers

COMPETITIVE LANDSCAPE

Old rivalries remain

Price elasticity and Brexit

Competition intensifies in green tea and fruit/herbal tea

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Solid growth for hot drinks

Ageing, obesity and health and wellness impact hot drinks

Traditional preference for leading brands may be changing

Health and wellness drives new product developments

Bright outlook for hot drinks

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health benefits spur tea demand

Older consumers remain the main tea drinkers

COMPETITIVE LANDSCAPE

Old rivalries remain

Price elasticity and Brexit

Competition intensifies in green tea and fruit/herbal tea

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Ireland - Category analysis

HEADLINES

PROSPECTS

Health benefits spur tea demand

Older consumers remain the main tea drinkers

COMPETITIVE LANDSCAPE

Old rivalries remain

Price elasticity and Brexit

Competition intensifies in green tea and fruit/herbal tea

CATEGORY DATA

Hot Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Solid growth for hot drinks

Ageing, obesity and health and wellness impact hot drinks

Traditional preference for leading brands may be changing

Health and wellness drives new product developments

Bright outlook for hot drinks

MARKET DATA

SOURCES

Why buy this report?

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