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Tea in
Ireland

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Non-traditional variants to surge in popularity

Ireland is in the midst of a health and wellness revolution driven by continued governmental focus on the state of the nation’s health. Green tea has long been associated with wellness for its healthy properties and manufacturers have flooded the market with variants to satisfy growing consumer demand.

Ageing population and health awareness will support black tea growth

Ireland has the fastest-growing ageing population in the EU. The number of Irish people over the age of 65 has been increasing by 20,000 year on year.

Premiumisation, online sales and EU regulations

Ireland’s tea drinkers have been historically relatively slow to change their preferences and broaden their range of tea, but this has been changing in recent years. Premium tea companies like House of Tea, which import over 800 different types of teas to Ireland – have begun to thrive in recent years driven by increased consumer sophistication.

COMPETITIVE LANDSCAPE
Leading brands campaign for mental health

Barry’s and Lyon’s tea collaborated with leading Irish charities in 2018 to help increase awareness of mental health and in particular suicide. Ireland has one of the highest suicide rates in the EU and the number of people seeking help for depression and anxiety soared over the review period.

Environmental concerns driving NPDs

There has been a huge increase in Irish media coverage of plastics and their impact on the environment in 2018. All of the main tea bag manufacturers use trace amounts of plastic in their tea bags to help the bags to maintain their shape when mixed with boiling water as this helps to diffuse the flavour.

Domestic brands continue to dominate

Both Lyons and Barry’s continued to dominate the marketplace in 2018 despite increased pressure in the non-black tea space. Although Lyons is now part of the Unilever group it retains its physical presence in Dublin and Barry’s remains independently owned and headquartered in Cork.

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Tea in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Ireland?
  • What are the major brands in Ireland?
  • Is loose leaf tea available in Ireland?
  • Is there a shift from unpackaged to packaged tea in Ireland?
  • Is there a market for tea pods in Ireland?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Ireland?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Tea in Ireland - Category analysis

HEADLINES

PROSPECTS

Non-traditional variants to surge in popularity
Ageing population and health awareness will support black tea growth
Premiumisation, online sales and EU regulations

COMPETITIVE LANDSCAPE

Leading brands campaign for mental health
Environmental concerns driving NPDs
Domestic brands continue to dominate

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Ireland - Industry Overview

EXECUTIVE SUMMARY

Another good year for hot drinks
Increased consumer sophistication and environmental concerns
Private label and discount retailers gain share
Environmental concerns driving NPDs
Forecast period growth to mirror 2018 performance

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources