Overall tea has recorded a decline in total volume sales in 2022. This is thanks to the resumption of life outside of the home with people once again commuting to work and study along with the return to socialising in bars and restaurants.
Off-trade tea sales surged during the pandemic. In 2022, sales are falling and for the first half of the forecast period and period off-trade volume sales will see some decline as consumer behaviour returns to pre-pandemic patterns.
Douwe Egberts Nederland remains the largest player in tea. The company has seen continued share erosion throughout the review due to its reliance on the Pickwick brand’s black tea sales, though has seen some ground regained in 2022 thanks to the upturn in demand for black tea through retail channels.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!