While economic recovery will underpin the expansion of tea over the forecast period, the category also looks set to benefit from growing consumer appreciation of the healthy properties of tea in general. Retail value growth will be driven by the increasing focus on health and wellness trends in the country.
Tea consumption is forecast to have a more positive long-term growth compared to the review period as consumption habits have been reshaped by home seclusion and pandemic-related health concerns. The perceived health benefits of tea will become the most important drivers of further growth, with green tea and fruit/herbal tea having the healthiest images of all.
On-trade volume sales of tea were significantly impacted by the COVID-19 pandemic due to social distancing and the partial closure of foodservice establishments in 2020. Foodservice rebounded strongly in 2021 and 2022 with volume sales expected to return to pre-pandemic levels by the end of 2022, as consumers are attracted by other beverages in this channel.
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Understand the latest market trends and future growth opportunities for the Tea industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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