New Zealand’s retail volume consumption of tea had been slowing prior to the pandemic, but is expected to see decline throughout the forecast period. As New Zealanders begin to return to the workplace, consumption opportunities for a relaxing cup of tea at home will fade.
Whilst the consumption of tea overall is expected to decline over the forecast period, it is black tea that will be responsible for the decline, as the motivation behind the consumption of the two major hot drinks categories – coffee and tea – continues to split. New Zealanders will consume a cup of coffee for stimulating caffeine, and a cup of fruit/herbal tea for relaxation.
New Zealanders will continue to engage in their search for affordable treats. Prior to the pandemic, this search had largely focused on foodservice options.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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