New Zealand’s retail volume consumption of tea had been slowing prior to the pandemic, but is expected to see decline throughout the forecast period. As New Zealanders begin to return to the workplace, consumption opportunities for a relaxing cup of tea at home will fade.
Whilst the consumption of tea overall is expected to decline over the forecast period, it is black tea that will be responsible for the decline, as the motivation behind the consumption of the two major hot drinks categories – coffee and tea – continues to split. New Zealanders will consume a cup of coffee for stimulating caffeine, and a cup of fruit/herbal tea for relaxation.
New Zealanders will continue to engage in their search for affordable treats. Prior to the pandemic, this search had largely focused on foodservice options.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!