Sales performance in tea will be limited by fruit/herbal tea, which is the largest and most mature category. Fruit/herbal tea is expected to achieve minimal retail volume and value growth rates over the forecast period.
Loose black tea is set to be the fastest growing tea range in the forecast period, followed by black tea bags. Overall the popularity of black tea ranges is set to increase, mainly among the Bosniaks who tend to be the heaviest black tea drinkers in Muslim communities.
The pandemic quickly ramped up e-commerce developments in Bosnia and Herzegovina as consumers had limited opportunities to shop in-store. Tea sales via e-commerce increased significantly during the pandemic and are likely to continue to grow over the forecast period, as local consumers appreciate the convenience of having their purchases delivered to the home.
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Understand the latest market trends and future growth opportunities for the Tea industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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