Over the forecast period, the health and wellness trend is expected to have a strong influence on consumer purchasing decisions, largely due to the COVID-19 pandemic which has made many become more health-conscious. As a result, functional and medicinal teas are expected to see the strongest growth rates in 2023 and beyond.
Being the largest product area within tea, black tea has been lacking in terms of innovations and effective marketing over the past few years. Boomers are the generation that consumes black tea the most.
In recent years, consumers have been indulging themselves and buying more expensive tea brands than usual. These consumers now likely have higher expectations from tea after brewing their own at home.
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Understand the latest market trends and future growth opportunities for the Tea industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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