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Country Report

Tea in

Tea in Egypt

14 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tea culture in Egypt

Tea is the most popular hot drink in Egypt. It is consumed by all income segments, and is readily available across the country.

Inflation and its effects on the Egyptian market

In 2018, the high inflation that started in 2017 continued, with a double-digit rate. This was a direct result of the partial lifting of fuel and power subsidies, which was part of the economic reform programme that aims for the total removal of fuel and power subsidies by 2021.

Positive growth for tea in spite of inflation

In 2018, in spite of inflation, tea still recorded positive growth, albeit at a slower rate than the review period average. This is because tea is considered an essential product in Egyptian households, thus demand was maintained despite the price increases, owing in part to an increase in the population.

Tea forecast to continue to grow

Tea is expected to maintain its positive growth in the forecast period, as it is considered an essential product by Egyptians, and the increasing population means that there will be a rise in demand. The growth rate is predicted to rise in the medium to long term as the economic reform measures take full effect and inflation stabilises.

COMPETITIVE LANDSCAPE

Badawy & Sons Co leads tea sales

In 2018, Badawy & Sons Co continued to lead the overall tea category, through the brand El Arosa, which has a substantial share in black tea, which constitutes the bulk of tea sales. El Arosa benefits from its affordability and a wide distribution network, which reaches the rural areas of Egypt.

Manufacturers prioritise survival over new product developments

In 2018, there were no major product developments in the tea category, as manufacturers focused on retaining customers of their existing brands. The focus was on marketing and offering an attractive alternative to consumers who were looking for economic options in light of high inflation.

Tea distribution

The key distribution channels for tea are independent small grocers and supermarkets. Sales of tea through hypermarkets on the rise, mainly due to the offers and discounts that are only found in hypermarkets, where tea is often bought in bulk.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Egypt?
What are the major brands in Egypt?
Is loose leaf tea available in Egypt?
Is there a shift from unpackaged to packaged tea in Egypt?
Is there a market for tea pods in Egypt?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Egypt?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Egypt - Category analysis

HEADLINES

PROSPECTS

Tea culture in Egypt

Inflation and its effects on the Egyptian market

Positive growth for tea in spite of inflation

Tea forecast to continue to grow

COMPETITIVE LANDSCAPE

Badawy & Sons Co leads tea sales

Manufacturers prioritise survival over new product developments

Tea distribution

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Slower growth for hot drinks in Egypt

Constrained budgets lead to changes in consumption

Manufacturers react to inflation

New product developments

Hot drinks forecasts

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tea culture in Egypt

Inflation and its effects on the Egyptian market

Positive growth for tea in spite of inflation

Tea forecast to continue to grow

COMPETITIVE LANDSCAPE

Badawy & Sons Co leads tea sales

Manufacturers prioritise survival over new product developments

Tea distribution

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Egypt - Category analysis

HEADLINES

PROSPECTS

Tea culture in Egypt

Inflation and its effects on the Egyptian market

Positive growth for tea in spite of inflation

Tea forecast to continue to grow

COMPETITIVE LANDSCAPE

Badawy & Sons Co leads tea sales

Manufacturers prioritise survival over new product developments

Tea distribution

CATEGORY DATA

Hot Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Slower growth for hot drinks in Egypt

Constrained budgets lead to changes in consumption

Manufacturers react to inflation

New product developments

Hot drinks forecasts

MARKET DATA

SOURCES

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