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Country Report

Tea in

Tea in Egypt

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tea by far the most popular hot drink in Egypt

Tea is the most popular hot drink in Egypt. It is also the most widespread, being available and consumed in every region.

The effects of inflation

Inflation in 2017 exceeded 30%, leading to rising prices and tea thus posting robust double-digit current value growth in spite of a modest increase in volume sales. At the end of 2016, the government agreed a USD12 billion loan with the IMF, with this involving its commitment to various economic measures, including devaluation of the local currency, the introduction of VAT and the partial removal of fuel subsidies.

Category outlook

Tea is expected to continue to grow over the forecast period due to its general popularity and the fact that tea drinking is part of Egyptian culture. However, growth over the short term will remain modest as a result of consumers’ limited budgets.

COMPETITIVE LANDSCAPE

Badawy & Sons continues to dominate tea

Badawy & Sons, with its El Arosa brand, continued to dominate tea in 2017, claiming more than half of overall value sales. Unilever ranked second through its Lipton brand, with nearly a quarter of value sales.

Inflation affects international players

Higher-end consumers tend to opt for more expensive brands in black speciality tea, such as Dilmah and Ahmad Tea. In 2016, many imported products were difficult to find as a foreign currency shortage affected the availability of most niche-imported products.

Tea witnessing further diversification

Aside from black tea, the strong health trend and demand for more innovative products have led to the emergence of new types of tea. This is being reflected in the growth of green tea and slimming teas, as well as more shelf space being allocated to such products.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Egypt?
What are the major brands in Egypt?
Is loose leaf tea available in Egypt?
Is there a shift from unpackaged to packaged tea in Egypt?
Is there a market for tea pods in Egypt?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Egypt?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Egypt - Category analysis

HEADLINES

PROSPECTS

Tea by far the most popular hot drink in Egypt

The effects of inflation

Category outlook

COMPETITIVE LANDSCAPE

Badawy & Sons continues to dominate tea

Inflation affects international players

Tea witnessing further diversification

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Inflation continues to affect consumer purchasing power

IMF loan regulations continue in 2017

Manufacturer reaction to the surge in prices

New product development

Hot drinks outlook

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tea by far the most popular hot drink in Egypt

The effects of inflation

Category outlook

COMPETITIVE LANDSCAPE

Badawy & Sons continues to dominate tea

Inflation affects international players

Tea witnessing further diversification

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Egypt - Category analysis

HEADLINES

PROSPECTS

Tea by far the most popular hot drink in Egypt

The effects of inflation

Category outlook

COMPETITIVE LANDSCAPE

Badawy & Sons continues to dominate tea

Inflation affects international players

Tea witnessing further diversification

CATEGORY DATA

Hot Drinks in Egypt - Industry Overview

EXECUTIVE SUMMARY

Inflation continues to affect consumer purchasing power

IMF loan regulations continue in 2017

Manufacturer reaction to the surge in prices

New product development

Hot drinks outlook

MARKET DATA

SOURCES

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