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Learn moreNov 2019
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Tea is the most popular hot drink in Egypt, considered an essential item by many. It is consumed by all income groups, and is readily available and widely distributed across the country.
The high inflation that started in 2017 impacted tea. This was a direct result of the partial lifting of fuel and power subsidies, which was part of an economic reform programme that aims for the total removal of fuel and power subsidies by 2021.
As the health and wellness trend sees consumers more interested in nutritional and health benefits food and drink provide, green tea is on the rise. Green tea is popular among mid to high-income consumers, who are well educated and are more health aware; this was evident by the increase in distribution of green tea, which was more readily available across the country in 2019.
On-pack promotions were on the rise in 2019, appealing to price-sensitive consumers who are looking for ways to save. Most developments focused on price, mainly as a response to the inflation, which has caused consumers to switch brands or decrease their consumption.
Foreign currency exchange rate has recently been on the decline, as the Egyptian pound strengthens against the US dollar. This is likely to be reflected on the price of imported players, as more imported teas, such as Ahmad Tea and Rabea Tea, will consider decreasing their costs.
In 2019, Lipton launched new fruit/herbal tea with a broad variety of different flavours. These new products are in line with the growing health and wellness trend, that has a specific focus on herbal and flavoured tea products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Egypt market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.