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Learn moreDec 2020
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Retail sales of tea will strongly benefit from the COVID-19 pandemic in 2020. COVID-19 is expected to intensify the established review period health and wellness trend that is already supporting growth in tea, as consumers are increasingly turning to tea as a preventative product.
Despite the fact that tea is expected to record strong retail volume and value growth in 2020, COVID-19 is expected to have a considerable negative impact on foodservice volume sales in tea. Home seclusion will be a prime factor in the expected loss of foodservice volume sales, as national lockdown required foodservice outlets to close in order to curb the spread of COVID-19 in the country.
The expected surge in demand for green tea and fruit/herbal tea in 2020 is expected to have a negative effect on retail volume sales of black tea. As such, black tea is expected to record a much lower growth rate than green tea and fruit/herbal tea in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Greece market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.