Tea will register moderate constant value and volume growth over the forecast period. Tea is a mature product area and this dampen volume sales, though conversely, population growth will support volume sales.
Tea bags have gained significant value share over loose black tea over the review period, and this will continue over the forecast period. Consumers lead increasingly busy lives and appreciate conveniences.
Modern grocery retailers will continue to expand across the country and gain value share over the forecast period. This also present an opportunity for growth of private label, as grocery retailers such as Magnum have begun to offer some private label products.
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Understand the latest market trends and future growth opportunities for the Tea industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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