The outlook for retail sales of tea is rather uncertain in France. Even though tea (and especially fruit/herbal tea) is less exposed to inflation than coffee, it will experience the same rises in terms of packaging costs as other packaged foods and beverages.
The tea category that has the biggest potential for strong sales growth during the forecast period is fruit/herbal tea, allowing it to gain ground on regular black tea. Fruit/herbal tea will continue to benefit from its healthier image (due to having no caffeine or theine) and the smaller price hikes (as its unit price will probably be one of the least affected by inflation).
Cold infused tea is expected to emerge as another major trend in tea during the forecast period, although it should be noted that previous efforts to introduce such products endeavour by Unilever under the Lipton brand around ten years ago were singularly unsuccessful. The product already observed rising interest in France over the last few years, with an especially strong acceleration within fruit/herbal teas last year.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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