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Country Report

Tea in

Tea in France

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation, healthy mixes and flavours: ongoing growth for tea

Tea should remain a fashionable and healthy drink in France: its volume consumption witnessed good growth over the review period and this is not about to end. In order to support this, manufacturers should continue to encourage consumers to trade up to increasingly sophisticated tea pods.

The fever of pods to sweep across tea

Without the contribution from pods and the success of premium tea in specialist stores, volume sales of tea could remain almost flat. One of the main contributors to added value in tea will likely continue to be the tea pod format, with unit prices much higher than traditional tea bags.

Fashionable infusions replace grandmother’s herbal tea

Who could imagine a decade ago that the most dynamic product in 2017, more than the already dynamic green, would be fruit/herbal tea? With players such as Golden Temple, Pagès or Les 2 Marmottes, this product should continue to witness a change in its perception from the suspect grandmother’s cure with a poor taste to the status of a trendy drink, with wellbeing claims and even a good flavour. Infusions are also even likely to continue to replace brandy and other digestives after dinner.

COMPETITIVE LANDSCAPE

Lipton partly wins its gamble on tea pods

Lipton from Unilever France needed a breakthrough innovation in order to surpass its status of outright leader. This was planned with the launch of several references of black, green and fruit/herbal tea compatible with Nespresso coffee machines from the middle of the review period and the T.

Premium domestic brands continue to take off

The most dynamic players were often small and domestic companies, although the category was led by two multinationals. For instance, Orientis Groupe ranked within the most dynamic players in actual value terms thanks to its premium Kusmi Tea brand.

Battle of colours on the shelves for herbal tea

Another dynamic brand with a long history is Yogi Tea from Golden Temple France. Its colourful boxes of Ayurvedic green tea and fruit/herbal tea are highly visible in the shelves of organic specialised stores.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in France?
What are the major brands in France?
Is loose leaf tea available in France?
Is there a shift from unpackaged to packaged tea in France?
Is there a market for tea pods in France?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in France?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in France - Category analysis

HEADLINES

PROSPECTS

Premiumisation, healthy mixes and flavours: ongoing growth for tea

The fever of pods to sweep across tea

Fashionable infusions replace grandmother’s herbal tea

COMPETITIVE LANDSCAPE

Lipton partly wins its gamble on tea pods

Premium domestic brands continue to take off

Battle of colours on the shelves for herbal tea

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Hot drinks fares rather well despite the declining tradition of breakfast at home

Pods everywhere

Nestlé France fends off aggressive competitors

Innovation focuses on pure origin and colours

Popularisation of premium concepts

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation, healthy mixes and flavours: ongoing growth for tea

The fever of pods to sweep across tea

Fashionable infusions replace grandmother’s herbal tea

COMPETITIVE LANDSCAPE

Lipton partly wins its gamble on tea pods

Premium domestic brands continue to take off

Battle of colours on the shelves for herbal tea

Samples

Overview

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Table of Contents

Tea in France - Category analysis

HEADLINES

PROSPECTS

Premiumisation, healthy mixes and flavours: ongoing growth for tea

The fever of pods to sweep across tea

Fashionable infusions replace grandmother’s herbal tea

COMPETITIVE LANDSCAPE

Lipton partly wins its gamble on tea pods

Premium domestic brands continue to take off

Battle of colours on the shelves for herbal tea

CATEGORY DATA

Hot Drinks in France - Industry Overview

EXECUTIVE SUMMARY

Hot drinks fares rather well despite the declining tradition of breakfast at home

Pods everywhere

Nestlé France fends off aggressive competitors

Innovation focuses on pure origin and colours

Popularisation of premium concepts

MARKET DATA

SOURCES

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