The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The negative growth that was recorded in retail value sales of tea towards the end of the review period was reversed during 2020 as consumers sought products that they perceive can help them to boost their immune systems and minimise the chances of falling seriously ill with the COVID-19 virus. This forms part of the general health and wellness positioning of fruit/herbal tea and in particular specific variants with specific healthy claims and positionings such as detox, immune boosting and added vitamins.
The strong organic trend that has was driving growth in sales across fresh food, packaged food, soft drinks and hot drinks in France throughout the review period was very much in evidence in tea during 2020. Indeed, demand for organic tea was very positively impacted by the emergence of the COVID-19 pandemic as many consumers sought more natural products generally, with organic, local and sustainable products among the big winners during the year.
During 2019, it became apparent that the number one brand in tea in France, Lipton, was set to be divested by its parent company Unilever Group. Despite the brand’s success at achieving a very strong position in the emerging organic black tea space following the launch of its organic range in 2018, this was not enough to offset the ongoing decline being seen in demand for the brand’s non-organic black tea.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in France market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.