Retail volume sales of tea are expected to continue to decline in the forecast period, due to the falling population, and consumers’ quest for convenience. In their busy everyday lives, people prefer convenient RTD products, and fewer people are brewing tea at home.
To cope with the expected decline in demand for tea due to population decline and the shift to RTD tea, new product launches are expected to try and stimulate new consumption occasions for tea. One such consumption occasion is to position tea as an alternative to alcohol.
Foodservice volume sales of tea are expected to continue to grow in the early forecast period, along with the end of the pandemic. Nevertheless, foodservice sales are not expected to return to the pre-pandemic level at any point in the forecast period.
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Understand the latest market trends and future growth opportunities for the Tea industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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