The outlook is bleak for tea over the forecast period, with both value and volume expected to fall. However, the decline will not be quite as severe as over the review period.
Instant tea is not expected to gain much consumer interest in Lithuania as consumers are very sceptical regarding teas that are not made from traditional sources. Also, this category will be challenged by liquid syrups such as quince and cranberry tea syrups produced by Acorus Calamus UAB, which is the major player in herbal tea.
Major players in the herbal tea market are investing in product development including Acorus Calamus UAB, which has invested in the packaging of its functional teas. This player is also very strong in mono leaf teas, which are actively distributed via pharmacies.
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Understand the latest market trends and future growth opportunities for the Tea industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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