Lack of tea-drinking culture and high unit prices are barriers to stronger growth across the forecast period. Unlike coffee, there is no strong tradition of drinking tea in Colombia, and as such, manufacturers will want to broaden the appeal of tea by making it trendier.
Category players will be looking at ways to improve retail distribution over the forecast period. However, it should be noted that there are major differences between tea and coffee consumption culture in Colombia.
E-commerce sales of tea rose above marginal for the first time in Colombia in 2020 as the impact of the COVID-19 pandemic encouraged huge numbers of Colombian consumers to do the grocery shopping online. 2022 saw further growth in online sales of tea and the forecast period is expected to witness further substantial increases in sales of tea via e-commerce.
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Understand the latest market trends and future growth opportunities for the Tea industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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