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Learn moreDec 2020
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Tea consumption in Turkey is vast, and most tea consumed is produced within the country. However, during the beginning of the tea harvest season in March 2020, COVID-19 restrictions caused issues for manufacturing.
With foodservice outlets closed across Turkey from March-June 2020, and further restrictions put in place in Q4, foodservice is set to record a double-digit decline for the year. Even during times outlets were open to the public, many consumers remained fearful of visiting public locations, and as such, they continued to enjoy tea and hot drinks within the home.
Cay Isletmeleri Genel Müdürlügü is set to continue leading in 2020, benefiting from its well-established and extensive distribution network, strong consumer awareness of its Çaykur and Rize brands, and its competitive prices. In 2020, the player is set to increase its volume share, since the government-owned player gained the highest amount of fresh tea from farmers, while it owns the most significant tea distribution network in the country.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Turkey market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.