Tea is expected to continue to register positive growth over the forecast period, thanks mainly to Turkey’s growing population, and in 2022 Turkey recorded the highest per capita consumption of black tea in the world. The average unit prices of tea are expected to increase thanks to increased production and distribution costs.
Over the forecast period growth in tea in Turkey will be boosted by an increase in the number of launches of tea products in different flavours and packaging formats. For example, in fruit/herbal tea and in green tea new mixes of varied flavours will cater to rising demand from young, up-to-date Turks interested in exploring tea products for functional health benefits.
Over the forecast period both foodservice volume sales and retail volume sales of tea are expected to register positive growth with the total volume CAGR of tea set for a better performance than the review period CAGR. With the recovery of horeca and Turkish consumers’ increased willingness to go out to eat and drink post-pandemic, on-trade sales will gain a higher share of total volume sales over the forecast period.
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Understand the latest market trends and future growth opportunities for the Tea industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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