Consumers’ changing lifestyles and habits, a growing population and rising urbanisation are anticipated to continue to support the growth of tea in Algeria over the course of the forecast period. Tea is set to record the highest growth rate within overall hot drinks going forward, which will also be attributable to it being a niche and value-driven category, with growth coming from a significantly lower base than for coffee.
Following the disruption as a result of the COVID-19 pandemic, on-trade sales of tea are set to record healthy growth going forward with the reopening of foodservice establishments. Moreover, the further development of consumer foodservice, making tea more available and within reach of a larger number of consumers, is expected to help tea improve its share within hot drinks and increase its per capita consumption rate over the forecast period to 2027.
The supply of tea in Algeria is expected to be boosted by the growing health and wellness trend as consumers appreciate its benefits, including anti-inflammatory and antioxidant properties. Stronger brand loyalty should be seen in the category going forward, but only in the long term through an increase in demand.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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