Black tea is one of the largest categories in hot drinks and will continue to develop positively in the near future. The emergence of new flavours will be a growth driver as is the case with bergamot, which has already proved to be a popular option.
Green tea is the second-fastest growth category in terms of volume and will continue its positive development in the forecast period. Growth will come from a low base as players expand their presence and add new SKUs to portfolios.
Fruit/herbal tea is expected to see the fastest growth over the forecast period as consumers seek more sophisticated tea flavours. The addition of herbs and berries is helping to modernise tea and increase appeal among the younger generation.
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Understand the latest market trends and future growth opportunities for the Tea industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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