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Country Report

Tea in

Tea in Singapore

17 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy living trend boosts green tea

Green tea recorded strong retail volume and value growth in 2018, boosted by the healthy living trend among tea consumers. Green tea is valued as a healthier alternative to sweetened beverages and as a stimulant for mental functions, and is believed to minimise certain health issues.

Competition to intensify in green tea

A continued focus on green tea in the forecast period due to the healthy living trend will likely lead to greater competition, with more players expected to enter this growing category. Price promotions and product development focusing on the latest trending flavours, such as matcha, will likely become more frequent.

Bubble tea poses a challenge to packaged tea

Despite the overall growth of packaged tea due to increasing health-consciousness among traditional drinkers, tea faces a threat from the excitement generated by bubble tea. Bubble tea has grown in popularity over the years despite its higher price point when compared to packaged tea, with beverage foodservice outlets such as Koi, Gong Cha and LiHO enjoying a strong following among their millennial target group.

COMPETITIVE LANDSCAPE

Lipton remains consumers’ cup of tea

Unilever Singapore’s Lipton remained the leading brand in tea in 2018, due to its strong positions in black tea and instant tea. Lipton’s strengths lie in its strong branding and outreach across retail channels.

Lipton set to focus more on green tea

Lipton is expected to leverage its strong branding and active product development to sustain its growth over the forecast period. With black tea expected to witness volume declines over the forecast period due to the heathy living trend encouraging consumers to switch to healthier alternatives such as green tea, Lipton is expected to follow suit and focus its future efforts on gaining share in the highly competitive green tea category.

Interstates Marketing (2007) pursues aggressive growth

Interstates Marketing (2007) achieved strong retail value growth in green tea with its Harada Yabukita Blend Green Tea in 2018. As it is relatively new to green tea in Singapore, the player compensates for this through active marketing and promotions to grow its brand.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Singapore?
What are the major brands in Singapore?
Is loose leaf tea available in Singapore?
Is there a shift from unpackaged to packaged tea in Singapore?
Is there a market for tea pods in Singapore?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Singapore?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Singapore - Category analysis

HEADLINES

PROSPECTS

Healthy living trend boosts green tea

Competition to intensify in green tea

Bubble tea poses a challenge to packaged tea

COMPETITIVE LANDSCAPE

Lipton remains consumers’ cup of tea

Lipton set to focus more on green tea

Interstates Marketing (2007) pursues aggressive growth

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Health and convenience focus drives growth of hot drinks

Sustainability trend embraced by players

Nestlé Singapore competes aggressively

Healthy living and sustainability trends shape product innovation

The healthy living trend key to the future success of brands

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy living trend boosts green tea

Competition to intensify in green tea

Bubble tea poses a challenge to packaged tea

COMPETITIVE LANDSCAPE

Lipton remains consumers’ cup of tea

Lipton set to focus more on green tea

Interstates Marketing (2007) pursues aggressive growth

Samples

Overview

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Table of Contents

Tea in Singapore - Category analysis

HEADLINES

PROSPECTS

Healthy living trend boosts green tea

Competition to intensify in green tea

Bubble tea poses a challenge to packaged tea

COMPETITIVE LANDSCAPE

Lipton remains consumers’ cup of tea

Lipton set to focus more on green tea

Interstates Marketing (2007) pursues aggressive growth

CATEGORY DATA

Hot Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Health and convenience focus drives growth of hot drinks

Sustainability trend embraced by players

Nestlé Singapore competes aggressively

Healthy living and sustainability trends shape product innovation

The healthy living trend key to the future success of brands

MARKET DATA

SOURCES

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