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Country Report

Tea in

Tea in Singapore

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Younger consumers prefer cold and innovative teas

Younger consumers prefer colder teas, given their country’s proximity to the equator which results in hot and humid weather all year round. They are also willing to pay more for novelty.

Aojiru (young barley leaves tea) is small but rising fast

Originating from Japan, Aojiru is high in minerals such as potassium, calcium, copper, and magnesium. These allow the tea to regulate bodily fluid balance, maintain bone health and prevent inflammation and anaemia.

COMPETITIVE LANDSCAPE

Dominance of international players stifles innovation

Unilever Singapore Pte Ltd, Boh Plantations Sdn Bhd, Odani kokufun Co Ltd and R Twining & Co Ltd are the largest few players in tea. This was achieved through a strong distribution network and tie ups with major distributors like Interchamp Trading, Auric Pacific and DKSH.

Ito En and Harada are eager to expand their share

Odani Kokufun holds a pleasing share of the green tea category in value terms. However, growth has slowed in the last three years with the aggressive rise of new brands like Harada and Ito En.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Singapore?
What are the major brands in Singapore?
Is loose leaf tea available in Singapore?
Is there a shift from unpackaged to packaged tea in Singapore?
Is there a market for tea pods in Singapore?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Singapore?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Singapore - Category analysis

HEADLINES

PROSPECTS

Younger consumers prefer cold and innovative teas

Aojiru (young barley leaves tea) is small but rising fast

COMPETITIVE LANDSCAPE

Dominance of international players stifles innovation

Ito En and Harada are eager to expand their share

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Hot drinks struggles, but bright spots remain

Coffee pods to drive growth

New products need to be novel, natural and unsweetened

Coffee pods and green are most competitive

Hot drinks sales to continue growing over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Younger consumers prefer cold and innovative teas

Aojiru (young barley leaves tea) is small but rising fast

COMPETITIVE LANDSCAPE

Dominance of international players stifles innovation

Ito En and Harada are eager to expand their share

Samples

Overview

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Table of Contents

Tea in Singapore - Category analysis

HEADLINES

PROSPECTS

Younger consumers prefer cold and innovative teas

Aojiru (young barley leaves tea) is small but rising fast

COMPETITIVE LANDSCAPE

Dominance of international players stifles innovation

Ito En and Harada are eager to expand their share

CATEGORY DATA

Hot Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Hot drinks struggles, but bright spots remain

Coffee pods to drive growth

New products need to be novel, natural and unsweetened

Coffee pods and green are most competitive

Hot drinks sales to continue growing over the forecast period

MARKET DATA

SOURCES

Why buy this report?

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