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Learn moreDec 2020
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After seeing slow but steady growth in 2019, tea has seen a strong jump in its off-trade volume and current value growth rates in 2020 due to COVID-19. To try and halt the spread of the virus, the government implemented various measures, including the closure of all foodservice outlets for several weeks from March 2020.
Traditional fruit/herbal tea continues to dominate sales of tea, particularly in tisanes form. It has also maintained the highest off-trade volume growth rate in 2020.
Unilever Fima has maintained its lead in tea in off-trade value terms in 2020, with its Lipton brand. However, it has continued to see a slight decline in its share due to the rise of smaller players, included under “others”.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Portugal market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.