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Country Report

Tea in

Tea in Portugal

Nov 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fruit/herbal tea dominates, tea pods have failed to attract consumers

Tea continued to see growth in both retail volume and current value terms in 2019. Traditional fruit/herbal tea continued to dominate, particularly in tisanes form.

Health and wellness at the core of developments in tea

Health and wellness is an important trend in Portugal, but consumers are still interested in a good taste. Tea players’ focus is therefore on innovation and the marketing of fruit flavours or functional ingredients.

If trends follow those in other countries, tea has growth potential

Tea consumption in Portugal remains at a low level compared with per capita consumption in other Western European countries. This leaves room for significant growth for the category.

COMPETITIVE LANDSCAPE

Rise in smaller players, at the expense of the leaders, which decline

Unilever Fima continued to lead tea in value terms in 2019, with its Lipton brand. However, it saw a sharp decline in its share due to the rise of smaller players, included under “others”.

Growth for organic and functional variants due to health trend

Organic and functional teas are gaining ground, with wide distribution in the mass market, but in particular via special counters in almost all hypermarkets and supermarkets, as well in specialist retailers. Yogi Tea, Diese and Cem Porcento are amongst the leading brands available, but have been followed by major global power brands such as Lipton and Tetley.

Increasing packaging diversity to indicate quality

More diversity is being seen in terms of packaging. Pyramid tea bags are seeing an increasing presence.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Portugal?
What are the major brands in Portugal?
Is loose leaf tea available in Portugal?
Is there a shift from unpackaged to packaged tea in Portugal?
Is there a market for tea pods in Portugal?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Portugal?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Portugal - Category analysis

HEADLINES

PROSPECTS

Fruit/herbal tea dominates, tea pods have failed to attract consumers

Health and wellness at the core of developments in tea

If trends follow those in other countries, tea has growth potential

COMPETITIVE LANDSCAPE

Rise in smaller players, at the expense of the leaders, which decline

Growth for organic and functional variants due to health trend

Increasing packaging diversity to indicate quality

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2014-2019
Table 2 Retail Sales of Tea by Category: Value 2014-2019
Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

Hot Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

Continued growth, although consumer demand shifts

Changing consumption habits due to outside influences

Competitive landscape could change in the forecast period

Sustainability and health and wellness become more important

Health and convenience will help to shape the future of hot drinks

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

Megatrends

Country Report

Tea in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fruit/herbal tea dominates, tea pods have failed to attract consumers

Health and wellness at the core of developments in tea

If trends follow those in other countries, tea has growth potential

COMPETITIVE LANDSCAPE

Rise in smaller players, at the expense of the leaders, which decline

Growth for organic and functional variants due to health trend

Increasing packaging diversity to indicate quality

Samples

Overview

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Table of Contents

Tea in Portugal - Category analysis

HEADLINES

PROSPECTS

Fruit/herbal tea dominates, tea pods have failed to attract consumers

Health and wellness at the core of developments in tea

If trends follow those in other countries, tea has growth potential

COMPETITIVE LANDSCAPE

Rise in smaller players, at the expense of the leaders, which decline

Growth for organic and functional variants due to health trend

Increasing packaging diversity to indicate quality

CATEGORY DATA

Hot Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

Continued growth, although consumer demand shifts

Changing consumption habits due to outside influences

Competitive landscape could change in the forecast period

Sustainability and health and wellness become more important

Health and convenience will help to shape the future of hot drinks

MARKET DATA

SOURCES

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