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Country Report

Tea in

Tea in Portugal

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health trend supports tea performance

After a very positive 2016, two factors prevented a stronger performance from tea. The long summer and high temperatures in 2016 stifled sales in both retail and foodservice.

Pods less appealing in tea

Pods see continued strong popularity in coffee, but in 2017 tea pods faced difficulties developing consumer loyalty. A high average price is cited as the main reason for this lack of appeal.

Increasing sophistication supports value growth

Tea saw higher growth in value than volume in 2017, due to premiumisation. Fruit/herbal tea is the most relevant segment in Portugal, seeing a greater number of innovations and new product developments.

COMPETITIVE LANDSCAPE

Lipton and Tetley fight for share

Unilever Jerónimo Martins Lda continued to lead tea due to high awareness of its Lipton brand. Constant innovation, new flavours and formats, wide distribution and communication sustain its share in Portuguese tea.

Organic and fruit/herbal teas see best performances

Organic teas represent a residual part of total tea sales, but nonetheless saw strong growth in 2017. An increasing offer available not only in specialised stores, but also in the main retail channels, together with consumers’ interest in organic products, sustained increasing demand.

Health trend among younger consumers

With Portuguese consumers being stronger coffee drinkers, the healthy associations associated with tea and more younger, urban consumers willing to experiment with different beverages are expected to support tea growth in coming years. Nonetheless fruit and herbal teas will continue to lead preferences, and are expected to see the stronger growth over the forecast period.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Portugal?
What are the major brands in Portugal?
Is loose leaf tea available in Portugal?
Is there a shift from unpackaged to packaged tea in Portugal?
Is there a market for tea pods in Portugal?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Portugal?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Portugal - Category analysis

HEADLINES

PROSPECTS

Health trend supports tea performance

Pods less appealing in tea

Increasing sophistication supports value growth

COMPETITIVE LANDSCAPE

Lipton and Tetley fight for share

Organic and fruit/herbal teas see best performances

Health trend among younger consumers

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

Pods boost hot drinks’ performance

Tourist demand helps reshape hot drinks’ distribution

Convenience and health underpin hot drinks’ innovation

Positive future for hot drinks

Mercadona’s announced entry to Portuguese market already impacting local retailers’ strategies

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health trend supports tea performance

Pods less appealing in tea

Increasing sophistication supports value growth

COMPETITIVE LANDSCAPE

Lipton and Tetley fight for share

Organic and fruit/herbal teas see best performances

Health trend among younger consumers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Portugal - Category analysis

HEADLINES

PROSPECTS

Health trend supports tea performance

Pods less appealing in tea

Increasing sophistication supports value growth

COMPETITIVE LANDSCAPE

Lipton and Tetley fight for share

Organic and fruit/herbal teas see best performances

Health trend among younger consumers

CATEGORY DATA

Hot Drinks in Portugal - Industry Overview

EXECUTIVE SUMMARY

Pods boost hot drinks’ performance

Tourist demand helps reshape hot drinks’ distribution

Convenience and health underpin hot drinks’ innovation

Positive future for hot drinks

Mercadona’s announced entry to Portuguese market already impacting local retailers’ strategies

MARKET DATA

DEFINITIONS

SOURCES

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