The per capita consumption of tea in Portugal remains at a relatively low level when compared to other beverages such as coffee or when compared to consumption in other countries such as the UK. Nonetheless, as consumers become more aware of the health and wellness benefits of tea it is likely that it will see solid rates of growth both in the off-trade and on-trade channels over the forecast period.
“Wellness” has been gaining the attention of consumers in Portugal with this adding to the already strong interest in healthy products. The incessant search for more added-value benefits in consumer diets is increasing and tea is no exception with a growing variety of options appearing with targeted claims such as sleep, relaxing, digestion and energy, among others.
Issues related to product origin, sustainability, protected and certified production as well as environmentally-friendly packaging are set to become a growing consumer concern over the forecast period. Consumers are becoming increasingly demanding and although in the short term their disposable incomes will likely remain under pressure due to high inflation and interest rates, as the economic scenario improves they will likely be willing to spend more for ethical products.
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Understand the latest market trends and future growth opportunities for the Tea industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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