Like coffee, tea will be strongly affected by inflation in the short to medium term, and high current unit prices are likely to reduce consumption and therefore cause a dip in retail volume sales in 2023, although on-trade recovery is expected to boost foodservice volume sales. However, current tea trends are expected to continue, with a shift away from plain black tea in favour of green, fruit, herbal and other tea.
The largest local tea company in Hungary, Herbária Zrt, excels in fruit, herbal and medicinal teas. Its strategy includes diversifying its portfolio to offer functional blends, health and wellness selections and indulgence varieties.
The majority of sales of tea in Hungary occur in larger retail outlets, and hypermarkets and supermarkets will continue to account for a significant share in the coming years, while discounters show dynamic growth. E-commerce has been important for sales of premium, organic teas, but it is also playing an increasing role in the fortunes of mainstream brands.
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Understand the latest market trends and future growth opportunities for the Tea industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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