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Country Report

Tea in

Tea in Spain

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and sophistication: pillars of growth for the tea category

The interest among Spaniards in health and the growing sophistication of consumption habits have largely been behind the growth in demand for tea in Spain in recent years. Manufacturers have capitalised on this demand, through a focus on the functional properties of herbal and medicinal teas, the developments of novel formats and a constant quest for new consumption moments for this hot drink.

Sales of tea in foodservice set to continue rising

The renewed confidence of Spanish consumers in the context of the growing economy and rising disposable incomes resulted in Spaniards returning to bars, restaurants and cafés in the last couple of years of the review period. This had a positive effect on sales of tea in the on-trade channel, with foodservice operators offering more sophisticated options.

Tea distribution scenario: specialist stores and a growing presence in retail

The growing presence of specialist stores in cities and shopping centres across Spain has contributed to the popularisation of the tea culture. Tea stores such as The Tea Shop, Tea Ritual and other independent stores have been effective in changing the image of tea from a hot beverage towards an experience or a ceremony.

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts ES leads tea

Jacobs Douwe Egberts ES led sales of tea in Spain in 2017. The popularity of its Hornimans brand among Spanish consumers, the company’s strong investment in innovation and its wide distribution network explain the strong position of the multinational in the tea category.

Private label and economy references lose ground

Private label holds a very strong position in terms of overall sales of tea in Spain. However, in 2017 the growing demand for more sophisticated references and higher added-value products tipped the balance towards branded players.

Manufacturers reinforce their commitment to innovation

In recent years, manufacturers of tea in Spain renewed their commitment to innovation, with a large number of novel products reaching supermarket shelves. In 2017, domestic manufacturer, Pompadour Iberica, launched an organic tea line which includes four references and a premium line of matcha green tea, the traditional Japanese variety.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Spain?
What are the major brands in Spain?
Is loose leaf tea available in Spain?
Is there a shift from unpackaged to packaged tea in Spain?
Is there a market for tea pods in Spain?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Spain?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Spain - Category analysis

HEADLINES

PROSPECTS

Health and sophistication: pillars of growth for the tea category

Sales of tea in foodservice set to continue rising

Tea distribution scenario: specialist stores and a growing presence in retail

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts ES leads tea

Private label and economy references lose ground

Manufacturers reinforce their commitment to innovation

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery of foodservice propels growth of hot drinks

Growing coffee and tea culture fuels premiumisation

Nestlé España SA (Grupo) leads hot drinks

Idilia Foods launches Mi Primer Cola Cao for small children

Weak retail value growth expected for hot drinks in Spain

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Spain

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Executive Summary

New Report Guarantee

PROSPECTS

Health and sophistication: pillars of growth for the tea category

Sales of tea in foodservice set to continue rising

Tea distribution scenario: specialist stores and a growing presence in retail

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts ES leads tea

Private label and economy references lose ground

Manufacturers reinforce their commitment to innovation

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Overview

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Table of Contents

Tea in Spain - Category analysis

HEADLINES

PROSPECTS

Health and sophistication: pillars of growth for the tea category

Sales of tea in foodservice set to continue rising

Tea distribution scenario: specialist stores and a growing presence in retail

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts ES leads tea

Private label and economy references lose ground

Manufacturers reinforce their commitment to innovation

CATEGORY DATA

Hot Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Recovery of foodservice propels growth of hot drinks

Growing coffee and tea culture fuels premiumisation

Nestlé España SA (Grupo) leads hot drinks

Idilia Foods launches Mi Primer Cola Cao for small children

Weak retail value growth expected for hot drinks in Spain

MARKET DATA

SOURCES

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