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Country Report

Tea in

Tea in Spain

18 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing penetration yet room remains for future growth

Although consumption of tea grew at the end of the review period favoured by the ongoing economic recovery, a tea-drinking culture had only just started to emerge in Spain, where hot drinks is largely dominated by coffee. In the context of increasing consumer awareness but also product variety, there is plenty room for growth, which is also reflected in a higher number of companies investing in tea and launching new products.

Health and wellness to appeal to young consumers

The health and wellness trend has emerged in Spain, shaping nutritional patterns. It is expected to influence consumption in beverages, strongly contributing to growth of tea, especially due to the rising awareness of its good-for-you properties.

Innovation driving value growth

In the context of a recovering economy, the effort of manufacturers in product innovation is key for the positive performance of the category. Tea is likely to continue evolving into a more specialised category, in which key manufacturers are expected to invest in the development of specific products to appeal to increasingly sophisticated consumers during the forecast period.

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts retains leadership of tea

Jacobs Douwe Egberts retained its leadership of tea in 2018, despite losing value share. The company operates with the leading brand Hornimans and also benefits from its nationwide presence in coffee.

Pompadour Ibérica remains strong due to high innovation

Pompadour Ibérica is one of the fastest growing companies in Spanish tea. Its innovation efforts and development of specific products drives the performance of Pompadour and its solid position is explained by its wide portfolio and continuous product launches, which appeal to existing but also new consumers.

Tea is becoming increasingly fragmented

The good performances of Jacobs Douwe Egberts and Pompadour Ibérica can be attributed to the popularity of their brands amongst Spanish consumers, in addition to their wide distribution networks and continuous efforts in innovation and new product launches. The gap between these two leading players and the remaining companies in addition to private label is wide, although smaller domestic brands and international manufacturers such as Yogi Tea (Biospirit SL) and Twinings (Bolton Cile España SA) retain an important presence in Spanish tea.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Spain?
What are the major brands in Spain?
Is loose leaf tea available in Spain?
Is there a shift from unpackaged to packaged tea in Spain?
Is there a market for tea pods in Spain?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Spain?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Spain - Category analysis

HEADLINES

PROSPECTS

Increasing penetration yet room remains for future growth

Health and wellness to appeal to young consumers

Innovation driving value growth

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts retains leadership of tea

Pompadour Ibérica remains strong due to high innovation

Tea is becoming increasingly fragmented

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records positive value growth due to ongoing economic recovery

Specific value and differentiation to appeal to increasingly sophisticated consumers

Major international coffee manufacturers continue to dominate

Increasing health awareness and environmental concerns set to drive new developments

Hot drinks expected to grow

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in Spain

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Executive Summary

New Report Guarantee

PROSPECTS

Increasing penetration yet room remains for future growth

Health and wellness to appeal to young consumers

Innovation driving value growth

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts retains leadership of tea

Pompadour Ibérica remains strong due to high innovation

Tea is becoming increasingly fragmented

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Overview

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Table of Contents

Tea in Spain - Category analysis

HEADLINES

PROSPECTS

Increasing penetration yet room remains for future growth

Health and wellness to appeal to young consumers

Innovation driving value growth

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts retains leadership of tea

Pompadour Ibérica remains strong due to high innovation

Tea is becoming increasingly fragmented

CATEGORY DATA

Hot Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records positive value growth due to ongoing economic recovery

Specific value and differentiation to appeal to increasingly sophisticated consumers

Major international coffee manufacturers continue to dominate

Increasing health awareness and environmental concerns set to drive new developments

Hot drinks expected to grow

MARKET DATA

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