The post-pandemic reopening of the economy will help boost on-trade tea sales over the forecast period, although it will likely take a few years for sales to reach pre-pandemic levels. Many on-trade establishments went bankrupt during the pandemic.
The performance of tea is expected to remain positive across the forecast period in retail volume terms, as there is a long tradition of consuming fruit/herbal tea for coughs and colds in Slovakia. As such, the autumn and winter months remain key for driving sales in this category.
Looking ahead, tea will be considered within the lower 10% VAT rate group of products instead of the standard 20% rate. Currently, only essential and products with health benefits are eligible for the lower tax rate, and the new Slovak government is set to examine whether tea can be considered within this parameter.
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Understand the latest market trends and future growth opportunities for the Tea industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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