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Country Report

Tea in

Tea in Slovakia

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Weather conditions impact tea sales

The mild summer and warmer winter resulted in a decline in the popularity of tea among Slovakian consumers, who tended to opt for other non-alcoholic drinks, such as juices or RTD teas. As a result, tea volume sales declined in 2017.

Consumers shift to functional teas with health benefits

Consumers are increasingly showing interest in health and wellness and herbal/traditional medical teas, which help to offer protection against common ailments such as cold and flu. In addition, there was a strong rise in demand for teas which help alleviate other ailments such as stomach problems, coughs, and urological conditions.

Traditional teas losing popularity among Slovak consumers

Teas with strong health benefits are expected to continue to grow in popularity over the coming years, while traditional products will lose ground. Black, green and even highly popular fruit and herbal teas are set to see a decline in volume sales or only very limited growth over the forecast period.

COMPETITIVE LANDSCAPE

Domestic producer Baliarne Obchodu leads tea

No real competition was offered to leading tea manufacturer Baliarne Obchodu at the end of the review period, with the company remaining far ahead of other companies, including second placed Teekanne. Baliarne Obchodu offers a very wide product portfolio of teas and is strongly focused on new product development and promotion of its brands in-stores through leaflets or TV, while holding a significant share in shelves in shops.

Private label presence remains limited

Companies offering private label products struggle to compete with the strongest companies within tea. While offering a relatively wide product portfolio, with products being available in most tea categories, quality is behind that of leading producers.

Increased price discounting frequency

While there has been an increase in interest in higher quality teas, average unit prices have not increased significantly. The main reason for this is the strong price war between manufacturers and retailers, thus leading to more regular price discounts for tea products, especially those available for higher unit prices.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Slovakia?
What are the major brands in Slovakia?
Is loose leaf tea available in Slovakia?
Is there a shift from unpackaged to packaged tea in Slovakia?
Is there a market for tea pods in Slovakia?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Slovakia?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Slovakia - Category analysis

HEADLINES

PROSPECTS

Weather conditions impact tea sales

Consumers shift to functional teas with health benefits

Traditional teas losing popularity among Slovak consumers

COMPETITIVE LANDSCAPE

Domestic producer Baliarne Obchodu leads tea

Private label presence remains limited

Increased price discounting frequency

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks posts weak performance

Growing interest in health and wellness products

Nestlé Slovensko continues to lead hot drinks sales

Baliarne Obchodu leads new product development

Slight sales growth expected within hot drinks

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Weather conditions impact tea sales

Consumers shift to functional teas with health benefits

Traditional teas losing popularity among Slovak consumers

COMPETITIVE LANDSCAPE

Domestic producer Baliarne Obchodu leads tea

Private label presence remains limited

Increased price discounting frequency

Samples

Overview

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Table of Contents

Tea in Slovakia - Category analysis

HEADLINES

PROSPECTS

Weather conditions impact tea sales

Consumers shift to functional teas with health benefits

Traditional teas losing popularity among Slovak consumers

COMPETITIVE LANDSCAPE

Domestic producer Baliarne Obchodu leads tea

Private label presence remains limited

Increased price discounting frequency

CATEGORY DATA

Hot Drinks in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks posts weak performance

Growing interest in health and wellness products

Nestlé Slovensko continues to lead hot drinks sales

Baliarne Obchodu leads new product development

Slight sales growth expected within hot drinks

MARKET DATA

SOURCES

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