Tea consumption is expected to continue to decrease over the course of the forecast period, having a negative impact on retail volume sales. It is anticipated that Belgian people will continue to enjoy tea but will value quality over quantity.
During the forecast period, there is likely to be a further shift from black tea to herbal tea and cold infusions. Black tea is increasingly seen as outdated by Belgian consumers, leading tea producers to be relatively inactive in terms of promotion and innovation in this category.
The rise of loose tea will continue to benefit tea specialists who offer a broad portfolio of loose and bulk tea. Whilst loose tea is available in retail, most sales are made through specialists, which keeps the price high and audience relatively small.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!