Although Germans are reducing their expenditure on organic food and drinks due to rising inflation, organic is a trend that resonates with demand for more sustainable consumption. Moreover, organic products are also perceived as healthier, which plays an important role in tea sales.
Summer is traditionally a difficult season for tea sales in Germany when consumers tend to prefer soft drinks (such as iced tea) over hot options. However, iced tea, including RTD formats, tend to contain high sugar and/or sweetener levels, comparable to carbonates such as lemonade.
Tea is increasingly becoming a lifestyle drink in Germany. Although tea is generally not as popular as coffee, and is not widely established as a morning drink, there are other opportunities to expand consumption occasions in the country.
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Understand the latest market trends and future growth opportunities for the Tea industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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