Tea
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Company Profile
Unilever Group in Hot Drinks
Nov 2018
Unilever is the world’s largest tea company, and the third largest hot drinks company. Rising black tea demand in developing countries is keeping topline sales growth strong, but consumers in developed markets are starting to shift away from black ...
Strategy Briefing
Tea in Asia Pacific
Aug 2018
Tea in Asia Pacific is driven by growth in consumption in China, India, Pakistan and Thailand. Trends such as convenient preparation and premiumisation are appearing across Asia Pacific. Online distribution and premium tea lounge are also driving ...
Strategy Briefing
Mate and the Rise of Plant-Based Natural Energy Alternatives
Jul 2018
Mate is one of the world’s most important hot drinks, with annual off-trade sales of over USD1 billion, despite its being regularly consumed in only a handful of countries. As consumers all around the world look for naturally healthy sources of ...
Strategy Briefing
The Dynamics of Growth in Global Tea
Jun 2018
Tea growth can be broadly broken down into four types. In developed markets, premiumisation is leading to continued value growth even at a time when increasing volumes is proving difficult. Developing markets are seeing a more complex situation, with...
Strategy Briefing
Hot Drinks Quarterly Briefing Q2 2018
May 2018
Q2 of 2018 was a positive one for the global hot drinks industry, with all major subcategories seeing upwards revisions from baseline thanks to good economic news in Brazil, China, and the US. In corporate news, cold coffee, sustainable approaches to...
Strategy Briefing
Tea in 2018: Annual Market Overview
May 2018
Prospects are looking bright for the world’s most consumed hot drink. Premiumisation is keeping tea value growth strong in developed markets, while growing populations and rising consumer incomes are boosting consumption in developing regions. Tea is...
Strategy Briefing
Hot Drinks Global Industry Overview
Apr 2018
This report examines the outlook for the global hot drinks industry over the next five years. Recent and forecast growth prospects are considered by category and region, including analysis of top- performing companies. This briefing also introduces ...
Country Report
Tea in Japan
Mar 2018
Busy modern consumers have come to prefer packaged RTD tea drinks for their convenient and portable format, which has taken consumers away from hot tea products. Tea is served in a packaged format for portability, rather than the consumer spending ...
Country Report
Tea in Kenya
Mar 2018
Kenyan consumers in 2017 continued to explore new tea flavours and variants with health and wellness benefits. This was particularly noticeable among millennials, who tend to be more health-conscious, thus seeking functional teas with energy ...
Country Report
Tea in Bolivia
Mar 2018
As Bolivian consumers are increasingly concerned about health and wellbeing, they are seeking products that meet their desire for a healthier lifestyle. Middle- and high-income consumers are more informed about and interested in the healing ...
Country Report
Tea in India
Mar 2018
Tea in India posted slower growth in 2017 due to a dip in production of black tea due to poor weather conditions. Some of the smaller players, including Organic India and Assam Tea Co, had to increase their prices, with this resulting in a small drop...
Country Report
Tea in Thailand
Mar 2018
Tea is generally perceived as a healthier beverage than coffee. With increasingly hectic lifestyles and rising stress levels, more consumers are willing to drink hot tea for its health benefits. In 2017, green tea continued to register the strongest ...
Country Report
Tea in Germany
Mar 2018
Many German tea drinkers are keen to try out new products in a category which has seen various innovations of late and growing demand for specialities. White tea and oolong tea are expected to see growing demand due to rising awareness of these ...
Country Report
Tea in Dominican Republic
Mar 2018
Herbal/traditional medicinal teas are the most popular among local consumers. These are mainly prepared at home using fresh herbs, flowers, spices and other natural products and are seen as remedies for certain ailments. For example, many families ...
Country Report
Tea in Guatemala
Mar 2018
Of all the hot drinks categories in Guatemala, tea remained the smallest in 2017. Tea is consumed in the country but most people continue to use natural ingredients to prepare herbal teas at home rather than buying packaged products. Those with low ...
Country Report
Tea in New Zealand
Mar 2018
2017 saw a notable reduction in the shelf space allocated to loose tea in supermarkets as manufacturers focused on the more convenient bag format. With the acquisition by Jacobs Douwe Egberts of BrewGroup, loose black tea brands were quickly ...
Country Report
Tea in Costa Rica
Mar 2018
As a boarder base of local buyers from all socioeconomic segments continue to become interested in adopting healthier lifestyles, tea demand maintained its positive growth momentum. Even traditional and mature coffee drinkers are now consuming tea, ...
Country Report
Tea in Australia
Feb 2018
Organic green tea saw the strongest value growth in tea in 2017. This was because consumers were attracted to the health and sustainability credentials of these products, such as being cultivated without the use of pesticides. Similarly, green tea ...
Country Report
Tea in Egypt
Feb 2018
Tea is the most popular hot drink in Egypt. It is also the most widespread, being available and consumed in every region. It is preferred by Egyptians when in meetings, at social gatherings and special events. All income classes drink tea, with each ...
Country Report
Tea in Ecuador
Feb 2018
Fruit/herbal tea is the most important category in terms of value sales within tea. New premium brands entered with innovation focusing on this category. The offer includes mixed flavours, functional products and organic premium options. Dehydrated ...
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