Tea

Kenya is one of the main global tea exporters and as a result, it is no surprise that Kenyans love their tea, in particular black tea, though in 2022, fruit/herbal tea registered the highest current value growth. Overall, though tea registered…

In light of rising inflation, local retailers have been prioritising affordability to sustain consumption levels in Singapore. In 2022, leading modern grocery retailers such as FairPrice and DFI extended their private label lines to include tea.…

Tea registered a stable mid-single-digit volume growth in 2022. Green tea and herbal/traditional medicinal teas remained the fastest-growing categories, with consumers appreciating herbal teas that are also functional drinks. Various functional…

Tea is expected to see a slow growth trend in both retail volume and current value terms in 2022. Foodservice volume sales are also set to see a slight rise, although they will be unable to return to anywhere near the pre-pandemic level due to new…

Tea is witnessing a positive dynamic in 2022, supported by the recovery of on-trade sales – whilst off-trade is seeing lower activity in-line, albeit still positive in value terms. Fruit/herbal tea is the strongest performer, as such options both fit…

While the majority of tea sales in South Africa occur in the mid and lower price bands, premium tea is experiencing increasing demand in 2022. One of the driving factors is the greater penetration of retail e-commerce in the category. This is…

Hindustan Unilever, which is expected to maintain second position in tea in value terms in 2022, follows the model Winning in Many Indias, whereby it treats the country as 15 heterogeneous clusters rather than one homogenous entity, owing to the…

In 2022, Unilever Nigeria Plc remained the largest player in tea in retail value terms. The company’s Lipton brand has established itself as the brand of choice for many consumers. Moreover, Unilever is taking advantage of the ongoing expansion of…

As seen in coffee, the stronger retail value growth in tea is due to rising unit prices, whereas volume growth is in a negative figure decline. The downwards trend in tea, contrary to the trends seen in coffee, is simply due to consumers returning to…

While tea in general has been gaining in popularity for health reasons in Australia, black tea, which dominates retail volume sales, is not enjoying this perceived benefit as it has been recording declining demand for most of the review period (both…

Fruit/herbal tea, green tea and other tea all saw positive growth in retail volume terms in 2022. However, black tea, which is not traditional in the country, witnessed a further decline in sales. Black tea is not traditionally drunk in the country…

Tea recorded a significant increase in sales during the initial phase of the COVID-19 pandemic in Ecuador as fear of contracting the virus encouraged many consumers to turn to tea for its functional properties and to ease symptoms. With the return to…

Retail sales of tea saw only modest growth in volume terms in 2022, a slight improvement over 2021. On-trade volume sales did not fare much better in terms of growth, in contrast to the dynamic performance of the previous year. On-trade sales slumped…

Trends within tea will result in stagnant current retail value sales growth and a slight decline in retail total volume sales, while still residing at a sales level notably higher than before the outbreak of COVID-19. The main reason for the decrease…

Retail volume sales of tea in Egypt declined in 2021 after consumers began to resume their normal routines and spend less time at home following the easing of restrictions previously imposed to curb the spread of COVID-19. The category has shown a…

Tea is hardly unique in facing supply chain challenges. In fact, in many ways it is amongst the better-off categories in beverages in the US, not having faced either the problems with harvests that have affected coffee, nor being especially reliant…

Retail sales of tea saw a sharp decline in volume terms in 2022, following a two-year period of buoyant growth. This was due to difficulty economic conditions, notably, inflationary pressures, which led consumers to switch towards purchasing loose…

Given the overwhelming cultural preference for coffee, tea remains a relatively minor category in Guatemala. According to industry sources, the most common tea varieties in the country include black tea, green tea, and chamomile tea; however,…

While tea remains a very small category within hot drinks, consumer interest in the product is growing. Consistent with health and wellness trends and in line with growing consumer awareness since the onset of COVID-19, consumers are taking a second…

Tea recorded strong growth over the past year, driven by COVID-19 lockdowns, with consumers spending more time at home, either working from home or avoiding social contact. Tea was used as a way to relax and unwind, a daily treat for many, especially…