Tea

Market research on the tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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JDE Peet’s BV in Hot Drinks

Mar 2021

JDE Peet’s is the second largest hot drinks company in the world with a strong presence in the coffee market, but latest investments in its Ti Ora and Ofçay brands could lead to new opportunities in tea. Developing and emerging markets are key growth...

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Tea in South Africa

Mar 2021

Although both on-trade and retail volume sales of tea were negatively impacted by COVID-19, on-trade sales were more severely hit, registering a heavy volume decline in 2020. This was due to consumer foodservice establishments being closed for ...

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Tea in Uzbekistan

Feb 2021

Tea remains the most traditional and popular hot drink in Uzbekistan. Since the outbreak of the COVID-19 pandemic, Uzbekistanis have stocked up on the beverage, fearing product stock-outs and in preparation for long periods spent at home. ...

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Tea in Pakistan

Feb 2021

Tea maintained strong current value and retail volume growth in 2020, benefiting from inelastic consumption. Tea is more than a hot drink in Pakistan. Consumers are rigid about the type, colour, texture and taste of their tea and tea has a strong ...

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Tea in Egypt

Feb 2021

Tea benefitted hugely from COVID-19, in terms of retail value and volume. Tea registered double-digit value growth, which was more than twice the growth rate registered in 2019. With people spending much more time at home in 2020, due to COVID-19, ...

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Tea in the United Arab Emirates

Jan 2021

Black tea, especially loose black tea, saw positive retail volume and value growth in 2020. Loose black tea is considered an essential staple item in the United Arab Emirates and consumers therefore always make sure to have loose black tea at home. ...

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Tea in Morocco

Jan 2021

Tea is by far the most popular type of hot drink in Morocco and it is consumed frequently by very many people. For this reason, average annual per capita consumption is in excess of 4.3kg. As a result, tea is widely considered to be an essential ...

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Tea in Tunisia

Jan 2021

2020 saw the consumption of tea in Tunisia continue to increase despite the impact of the COVID-19 pandemic. The category continues to benefit from favourable cultural factors, not least that, traditionally, many Tunisian consumers have been fairly ...

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Tea in Israel

Jan 2021

In 2020, there was a strong decrease in sales within foodservice as venues were required to close to combat the spread of COVID-19. Many foodservice venues reopened with takeaway or home delivery options after the lockdown. However, tea is not a ...

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Tea in Latvia

Jan 2021

Tea will largely benefit as a result of the pandemic in 2020, with both current value and volume sales rising impressively. Although the Latvian government has not imposed a strict lockdown, many consumers have chosen to stay at home throughout 2020 ...

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Tea in Georgia

Jan 2021

Although tea suffered very significant volume declines in foodservice in 2020, overall tea consumption dropped slightly less drastically than coffee consumption. This is because tea is a seasonal drink in Georgia, mostly consumed in the on-trade in ...

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Tea in North Macedonia

Jan 2021

The tea drinking culture in North Macedonia is somewhat underdeveloped as consumers rarely drink tea at home, with coffee being the more dominant hot drink. Therefore, volumes sales have increased only slightly in 2020, as consumption has not ...

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Tea in Ukraine

Jan 2021

There was no significant negative effect of COVID-19 on the consumption of tea in Ukraine in 2020. Just as with coffee, Ukrainians consume tea on a habitual basis, especially when the consumption is home based. Therefore, penetration of tea is not ...

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Tea in Lithuania

Jan 2021

Tea was less impacted by the emergence of the pandemic and more by the ongoing declining trend through retail that it has been struggling with over the review period due to the strengthening coffee culture in Lithuania. As consumers spent longer ...

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Tea in Estonia

Jan 2021

Tea is the second most popular choice of hot drink in Estonia and can be described as a moderately developing category with some seasonal peculiarities. Estonians are used to drinking a lot of tea during seasonal flu, and this trend was accelerated ...

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Tea in Austria

Jan 2021

Following the trends noted in coffee, the impact of COVID-19 will result in two distinctive changes. Firstly, a double-digit decline will be noted for foodservice sales, which will be the consequence of venue closures in March and November, and ...

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Tea in Croatia

Jan 2021

Tea experienced a substantial retail volume and current value sales increase in 2020. Overall, there is a widespread culture of consumption of tea in Croatia that was mostly sustained despite the emergence of COVID-19. Some consumption habits shifted...

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Tea in Serbia

Jan 2021

Due to the outbreak of COVID-19 in 2020, retail volume sales of tea are expected to strongly increase, recording 7% retail volume growth compared to 5% growth in 2019. This is partly thanks to home seclusions in the country, with lockdown period and ...

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Tea in New Zealand

Jan 2021

The emergence of COVID-19 and subsequent lockdown resulted in a transference of demand across hot drinks from foodservice to retail with greater home consumption. While this resulted in significant retail demand for coffee, the lack of a strong ...

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Tea in Saudi Arabia

Jan 2021

Like coffee, tea recorded negative total volume growth in Saudi Arabia in 2020, primarily as a result of widespread foodservice closures in the first half of the year as the country grappled to contain the COVID-19 virus. This led to double-digit ...

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