Tea

Unilever is the third largest hot drinks company in the world, and the top tea company globally. Asia and other developing markets are key growth areas for the company, where black tea demand has been rising. However, developed markets in Europe and ...

Tea registered growth in retail value and volume during the review period, supported by the premiumisation trend. More and more premium tea products gained popularity in the retail channel. These premium products usually contain natural and organic ...

Improved consumer confidence and strong tradition for hot drinks consumption contributed to demand for tea following economic crisis. Black and green teas post slow development, given they are the oldest subcategories, and largest in terms of sales ...

While Brazil is majorly a coffee-drinking nation, tea volume sales continue to grow in line with review period performances, albeit from a small base. Tea volume sales in Brazil are particularly driven by fruit/herbal tea and consumers’ understanding...

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Retail tea sales are expected to grow at a slow pace over the forecast period. Millennials prefer RTD tea over traditional hot brewed tea due to its convenience for immediate consumption. While sales of green tea and grain tea see slow performance, ...

The organic segment is alive and well within hot tea, seeing some of the highest growth. While organic alternatives have lessened in significance across other drink categories, with exception to juice, the segment has emerged as a significant growth ...

Traditionally, tea in Austria was a drink only used for certain occasions; it had a rather unpleasant connotation as it was drunk either when feeling unwell or when freezing cold in winter. However, it is increasingly becoming a drink used to relieve...

Tea recorded weak positive growth in both retail volume and current value terms in 2019. The major obstacle to a further increase in tea sales was the extraordinary warmer winter months followed by a very hot summer season in Italy. This has ...

Towards the end of the review period, the range of tea available in the Costa Rica widened. Consumers now have access to a greater variety of products, while additional levels of competition among local and imported brands has led to more of a focus ...

Herbal teas lead tea in terms of retail value growth in 2019. According to trade sources, contemporary and modern flavours such as raspberry, watermelon and mango are popular fruit/herbal tea flavours as they are refreshing and a break from the norm....

In Turkey, tea is the biggest category within hot drinks, with significant sales in foodservice as well as in retail. In 2019, retail volume sales of tea recovered and achieved low but positive growth in Turkey, following the decline seen in 2018, ...

Black tea is still one of the largest categories in German tea, but has been declining, as consumers tire of mainstream brands and seek out more premium exotic flavours and formats. Herbal/traditional medicinal tea is picking up some of these lost ...

Rising health awareness continues to drive tea sales. Dominated by health-orientated variants, an increasing number of consumers are looking to hot tea for its health benefits, and to cope with their increasingly busy and stressful lifestyles. Green ...

Chinese culture, which has a strong tradition of drinking tea, exerts a significant influence on Taiwan, supporting high levels of tea consumption. The ingrained tea-drinking habit supported stable consumption of tea bags in Taiwan at the end of the ...

Hot tea consumption is well developed in the country, with a wide array of local players and strong activity in terms of imports. Retail volume and value sales continue to grow strongly in 2019. This performance is supported by the entry of Canarias ...

Due to their healthy image, fruit/herbal tea and green tea are gaining in popularity in Sweden and preventing the overall category, led by black tea, from going into decline. The health-orientated Swedish Kung Markatta and globally known Pukka and ...

Functionality remains one of the key selection appeals of tea for consumers. While green tea remains the fastest-growing tea due to its wide product availability in both modern and traditional retail channels, as well as its popularity due to its ...

Tea is expected to record stronger retail volume growth over the forecast period compared to the review period. The growing urban population combined the improvement, yet still at a sluggish rate, of the economy and the growing number of people ...

Although the UK has always been dubbed a “tea drinking” nation, tea has lost popularity over the last few years, with consumption rates falling as consumers are slowly switching to coffee alternatives. Within tea, black tea remained the nation’s ...