Euromonitor's September Sale is now LIVE until Wednesday 30th September 2020. 15% DISCOUNT off all 20,000+ Reports within our Store. Any queries? Please use live chat on-site or email us on info@euromonitor.com

Tea

Market research on the tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
LEARN MORE
Categories
Filters
Geography
Product Type
Company Profile

Company Profile

Unilever Group in Hot Drinks

Feb 2020

Unilever is the third largest hot drinks company in the world, and the top tea company globally. Asia and other developing markets are key growth areas for the company, where black tea demand has been rising. However, developed markets in Europe and ...

US$570
Add to cart View details
Country Report

Country Report

Tea in Hong Kong, China

Jan 2020

Tea registered growth in retail value and volume during the review period, supported by the premiumisation trend. More and more premium tea products gained popularity in the retail channel. These premium products usually contain natural and organic ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Ukraine

Jan 2020

Improved consumer confidence and strong tradition for hot drinks consumption contributed to demand for tea following economic crisis. Black and green teas post slow development, given they are the oldest subcategories, and largest in terms of sales ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Brazil

Dec 2019

While Brazil is majorly a coffee-drinking nation, tea volume sales continue to grow in line with review period performances, albeit from a small base. Tea volume sales in Brazil are particularly driven by fruit/herbal tea and consumers’ understanding...

US$990
Add to cart View details
Country Report

Country Report

US$990
Add to cart View details
Country Report

Country Report

Tea in South Korea

Dec 2019

Retail tea sales are expected to grow at a slow pace over the forecast period. Millennials prefer RTD tea over traditional hot brewed tea due to its convenience for immediate consumption. While sales of green tea and grain tea see slow performance, ...

US$990
Add to cart View details
Country Report

Country Report

Tea in the US

Dec 2019

The organic segment is alive and well within hot tea, seeing some of the highest growth. While organic alternatives have lessened in significance across other drink categories, with exception to juice, the segment has emerged as a significant growth ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Austria

Dec 2019

Traditionally, tea in Austria was a drink only used for certain occasions; it had a rather unpleasant connotation as it was drunk either when feeling unwell or when freezing cold in winter. However, it is increasingly becoming a drink used to relieve...

US$990
Add to cart View details
Country Report

Country Report

Tea in Italy

Dec 2019

Tea recorded weak positive growth in both retail volume and current value terms in 2019. The major obstacle to a further increase in tea sales was the extraordinary warmer winter months followed by a very hot summer season in Italy. This has ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Costa Rica

Dec 2019

Towards the end of the review period, the range of tea available in the Costa Rica widened. Consumers now have access to a greater variety of products, while additional levels of competition among local and imported brands has led to more of a focus ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Australia

Dec 2019

Herbal teas lead tea in terms of retail value growth in 2019. According to trade sources, contemporary and modern flavours such as raspberry, watermelon and mango are popular fruit/herbal tea flavours as they are refreshing and a break from the norm....

US$990
Add to cart View details
Country Report

Country Report

Tea in Turkey

Dec 2019

In Turkey, tea is the biggest category within hot drinks, with significant sales in foodservice as well as in retail. In 2019, retail volume sales of tea recovered and achieved low but positive growth in Turkey, following the decline seen in 2018, ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Germany

Dec 2019

Black tea is still one of the largest categories in German tea, but has been declining, as consumers tire of mainstream brands and seek out more premium exotic flavours and formats. Herbal/traditional medicinal tea is picking up some of these lost ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Thailand

Dec 2019

Rising health awareness continues to drive tea sales. Dominated by health-orientated variants, an increasing number of consumers are looking to hot tea for its health benefits, and to cope with their increasingly busy and stressful lifestyles. Green ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Taiwan

Dec 2019

Chinese culture, which has a strong tradition of drinking tea, exerts a significant influence on Taiwan, supporting high levels of tea consumption. The ingrained tea-drinking habit supported stable consumption of tea bags in Taiwan at the end of the ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Uruguay

Dec 2019

Hot tea consumption is well developed in the country, with a wide array of local players and strong activity in terms of imports. Retail volume and value sales continue to grow strongly in 2019. This performance is supported by the entry of Canarias ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Sweden

Dec 2019

Due to their healthy image, fruit/herbal tea and green tea are gaining in popularity in Sweden and preventing the overall category, led by black tea, from going into decline. The health-orientated Swedish Kung Markatta and globally known Pukka and ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Singapore

Dec 2019

Functionality remains one of the key selection appeals of tea for consumers. While green tea remains the fastest-growing tea due to its wide product availability in both modern and traditional retail channels, as well as its popularity due to its ...

US$990
Add to cart View details
Country Report

Country Report

Tea in Nigeria

Dec 2019

Tea is expected to record stronger retail volume growth over the forecast period compared to the review period. The growing urban population combined the improvement, yet still at a sluggish rate, of the economy and the growing number of people ...

US$990
Add to cart View details
Country Report

Country Report

Tea in the United Kingdom

Dec 2019

Although the UK has always been dubbed a “tea drinking” nation, tea has lost popularity over the last few years, with consumption rates falling as consumers are slowly switching to coffee alternatives. Within tea, black tea remained the nation’s ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More