Tea

Market research on the tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Tea in Israel

Jan 2021

In 2020, there was a strong decrease in sales within foodservice as venues were required to close to combat the spread of COVID-19. Many foodservice venues reopened with takeaway or home delivery options after the lockdown. However, tea is not a ...

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Tea in Latvia

Jan 2021

Tea will largely benefit as a result of the pandemic in 2020, with both current value and volume sales rising impressively. Although the Latvian government has not imposed a strict lockdown, many consumers have chosen to stay at home throughout 2020 ...

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Tea in Georgia

Jan 2021

Although tea suffered very significant volume declines in foodservice in 2020, overall tea consumption dropped slightly less drastically than coffee consumption. This is because tea is a seasonal drink in Georgia, mostly consumed in the on-trade in ...

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Tea in North Macedonia

Jan 2021

The tea drinking culture in North Macedonia is somewhat underdeveloped as consumers rarely drink tea at home, with coffee being the more dominant hot drink. Therefore, volumes sales have increased only slightly in 2020, as consumption has not ...

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Tea in Ukraine

Jan 2021

There was no significant negative effect of COVID-19 on the consumption of tea in Ukraine in 2020. Just as with coffee, Ukrainians consume tea on a habitual basis, especially when the consumption is home based. Therefore, penetration of tea is not ...

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Tea in Lithuania

Jan 2021

Tea was less impacted by the emergence of the pandemic and more by the ongoing declining trend through retail that it has been struggling with over the review period due to the strengthening coffee culture in Lithuania. As consumers spent longer ...

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Tea in Estonia

Jan 2021

Tea is the second most popular choice of hot drink in Estonia and can be described as a moderately developing category with some seasonal peculiarities. Estonians are used to drinking a lot of tea during seasonal flu, and this trend was accelerated ...

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Tea in Austria

Jan 2021

Following the trends noted in coffee, the impact of COVID-19 will result in two distinctive changes. Firstly, a double-digit decline will be noted for foodservice sales, which will be the consequence of venue closures in March and November, and ...

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Tea in Croatia

Jan 2021

Tea experienced a substantial retail volume and current value sales increase in 2020. Overall, there is a widespread culture of consumption of tea in Croatia that was mostly sustained despite the emergence of COVID-19. Some consumption habits shifted...

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Tea in Serbia

Jan 2021

Due to the outbreak of COVID-19 in 2020, retail volume sales of tea are expected to strongly increase, recording 7% retail volume growth compared to 5% growth in 2019. This is partly thanks to home seclusions in the country, with lockdown period and ...

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Tea in New Zealand

Jan 2021

The emergence of COVID-19 and subsequent lockdown resulted in a transference of demand across hot drinks from foodservice to retail with greater home consumption. While this resulted in significant retail demand for coffee, the lack of a strong ...

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Tea in Saudi Arabia

Jan 2021

Like coffee, tea recorded negative total volume growth in Saudi Arabia in 2020, primarily as a result of widespread foodservice closures in the first half of the year as the country grappled to contain the COVID-19 virus. This led to double-digit ...

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Tea in Algeria

Jan 2021

COVID-19 had little impact on retail volume and value sales of tea, with growth on par with 2019. Foodservice took a hit, due to COVID-19, but volume decline was not as severe as for coffee. With the economy hit by both COVID-19 and reduced oil ...

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Tea in Bosnia and Herzegovina

Jan 2021

Tea culture in Bosnia and Herzegovina is somewhat underdeveloped meaning unlike coffee, tea has performed negatively in response to the pandemic. As a result, volume sales of tea are expected to decline in 2020 overall. With more time being spent at ...

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Tea in Nigeria

Jan 2021

Total volume sales of tea have continued to rise in 2020, although a slower rate of growth has been seen than in the previous year. However, the on-trade channel has posted a strong double-digit volume decline in this year due to the COVID-19 ...

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Tea in Australia

Jan 2021

As the pandemic emerged in Australia and the government introduced a lockdown in March 2020 in an attempt to contain the spread of the virus, many local consumers rushed to supermarkets to stock up on essentials. Tea is a popular beverage to drink in...

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Tea in Brazil

Jan 2021

Tea consumption has been increasing steadily for some time in Brazil. However, in 2020 growth in retail volume sales was significantly faster than in any other year of the review period, as concerns about the risks posed by COVID-19 strengthened ...

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Tea in Denmark

Jan 2021

Retail volume and value sales of tea are increasing in 2020, albeit marginally, as pandemic-related restrictions prompt consumers to shift their consumption and shopping habits. In early 2020, Danish tea drinkers confined by lockdown bought more tea ...

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Tea in Chile

Jan 2021

A strong tea culture is embedded in Chilean society, making it one of the countries with the most tea consumption in the region. This has helped to maintain total volume growth in 2020, despite the impact of COVID-19. On-trade sales have seen a ...

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Tea in Colombia

Jan 2021

Like other hot drinks, tea saw a positive performance in terms of both retail value and volume growth in 2020. Retail volume growth was three times that seen in 2019, while the value growth rate doubled. Lockdown boosted demand for hot drinks such as...

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