Tea

Tea recorded further retail volume declines in the Czech Republic in 2019, with above average temperatures throughout the year bringing declines in consumption. Lower consumption was evident in all categories except loose black tea, which appeals ...

Although black tea continued to see retail volume and retail current value growth in 2019, it was much lower than the other categories within tea. Ireland is in the midst of a health and wellness revolution, driven by the continued government focus ...

Loose black tea saw dynamic growth in 2019 in both value and volume terms, but tea bags black saw falling value and volume sales. Loose tea (including black and fruit/herbal types) benefitted from the introduction of more sophisticated offerings, ...

Belgium is a country of coffee drinkers, and therefore tea is quite a small category in the country. Per capita consumption of tea remained rather low in 2019 compared with neighbouring countries. Furthermore, sales of tea continued to decline in ...

Fruit/herbal tea recorded the strongest retail value and volume growth in tea in 2018. The popularity of fruit and herbal tea is not only due to a wide range of products and flavours but also because many of these teas are marketed as containing ...

The huge market for unbranded tea operates on the basis of low-quality products and low prices for mass consumers. Since most unpackaged tea retailers are not registered and evade taxes, they thrive on much lower prices. Despite low product quality, ...

A shortage of new product innovation is impacting sales of traditional teas, such as black tea, as it is not drawing fresh consumers to these products. This trend is observed in the falling per capita consumption of black tea, which decreased each ...

In India, tea witnessed slower growth in 2017 due to a decline in production of black tea driven by poor weather conditions in the country. However, tea overall was starting bouncing back in 2018. The GST levied on tea is 5% compared to the ~7% tax ...

As modern consumer lifestyles become busier, demand is growing for products that reduce the time required for preparing drinks. This is leading to a shift from unpackaged to packaged tea formats, and particularly an increase in demand for RTD tea. ...

Ingredients such as saffron, cardamom and karak are now mainstay ingredients in the country. Consumers are inclined to pay more for specific health benefits, and these benefit sales of certain types of tea. Blends that offer antioxidant properties, ...

As Bolivian consumers are paying more attention to their health and wellbeing, they are seeking products which can contribute to a healthier lifestyle. Mid- and high-income consumers tend to be more informed about, and interested in, the healing ...

Fruit/herbal tea remained the most important category in 2018 in terms of value sales. It also remained the best performing tea category, benefiting from the entry of new premium brands with a focus on innovation. The offer now includes mixed blends,...

As more local buyers from all socioeconomic segments of the population continue to adopt healthier eating and drinking habits, their interest in functional teas, as well as in fruit teas and herbal infusions, remains reflected in the tea category’s ...

Tea is not one of the most popular hot drinks in Uruguay. Tea has to compete with yerba mate, which is consumed by the majority of people in the country. However, producers have been launching new tea products in an effort to attract more consumers. ...

Tea has retained its importance in Taiwan, with further positive growth expected over the forecast period. The growing tea shop culture, which attracts consumers of all ages, has helped to overturn the concept of tea as a traditional beverage for ...

Tea is the most popular hot drink in Egypt. It is consumed by all income segments, and is readily available across the country. Tea is served during meetings, and at family gatherings and other social occasions. Black tea is by far the most popular ...

Health and wellness remains a key trend amongst young Saudis, thanks in part to the influence of Western lifestyles and high internet penetration in the country. This will continue to influence consumption patterns in beverages over the forecast ...

In Morocco tea recorded positive volume and value growth in 2018. It is the most consumed product type amongst all hot drinks in Morocco. Tea enjoys a positive positioning in the minds of householders. It is a cultural heritage, a symbol of ...

Health and wellness remain important drivers behind tea innovation and its growth. Products allowing consumers to live more productive and healthier lives are to remain in high demand and continue shaping the category. Green tea, herbal/traditional ...

Green tea recorded strong retail volume and value growth in 2018, boosted by the healthy living trend among tea consumers. Green tea is valued as a healthier alternative to sweetened beverages and as a stimulant for mental functions, and is believed ...