Tea

Market research on the hot drinks industry. Our reports feature a...

Market research on the hot drinks industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Tea in Kenya

Jan 2023

Kenya is one of the main global tea exporters and as a result, it is no surprise that Kenyans love their tea, in particular black tea, though in 2022, fruit/herbal tea registered the highest current value growth. Overall, though tea registered…

USD 1,195
Country Report

Tea in Singapore

Jan 2023

In light of rising inflation, local retailers have been prioritising affordability to sustain consumption levels in Singapore. In 2022, leading modern grocery retailers such as FairPrice and DFI extended their private label lines to include tea.…

USD 1,195
Country Report

Tea in Poland

Jan 2023

Tea registered a stable mid-single-digit volume growth in 2022. Green tea and herbal/traditional medicinal teas remained the fastest-growing categories, with consumers appreciating herbal teas that are also functional drinks. Various functional…

USD 1,195
Country Report

Tea in China

Jan 2023

Tea is expected to see a slow growth trend in both retail volume and current value terms in 2022. Foodservice volume sales are also set to see a slight rise, although they will be unable to return to anywhere near the pre-pandemic level due to new…

USD 1,195
Country Report

Tea in Sweden

Jan 2023

Tea is witnessing a positive dynamic in 2022, supported by the recovery of on-trade sales – whilst off-trade is seeing lower activity in-line, albeit still positive in value terms. Fruit/herbal tea is the strongest performer, as such options both fit…

USD 1,195
Country Report

Tea in South Africa

Jan 2023

While the majority of tea sales in South Africa occur in the mid and lower price bands, premium tea is experiencing increasing demand in 2022. One of the driving factors is the greater penetration of retail e-commerce in the category. This is…

USD 1,195
Country Report

Tea in India

Feb 2023

Hindustan Unilever, which is expected to maintain second position in tea in value terms in 2022, follows the model Winning in Many Indias, whereby it treats the country as 15 heterogeneous clusters rather than one homogenous entity, owing to the…

USD 1,195
Country Report

Tea in Nigeria

Jan 2023

In 2022, Unilever Nigeria Plc remained the largest player in tea in retail value terms. The company’s Lipton brand has established itself as the brand of choice for many consumers. Moreover, Unilever is taking advantage of the ongoing expansion of…

USD 1,195
Country Report

Tea in Romania

Dec 2022

As seen in coffee, the stronger retail value growth in tea is due to rising unit prices, whereas volume growth is in a negative figure decline. The downwards trend in tea, contrary to the trends seen in coffee, is simply due to consumers returning to…

USD 1,195
Country Report

Tea in Australia

Dec 2022

While tea in general has been gaining in popularity for health reasons in Australia, black tea, which dominates retail volume sales, is not enjoying this perceived benefit as it has been recording declining demand for most of the review period (both…

USD 1,195
Country Report

Tea in Bulgaria

Dec 2022

Fruit/herbal tea, green tea and other tea all saw positive growth in retail volume terms in 2022. However, black tea, which is not traditional in the country, witnessed a further decline in sales. Black tea is not traditionally drunk in the country…

USD 1,195
Country Report

Tea in Ecuador

Dec 2022

Tea recorded a significant increase in sales during the initial phase of the COVID-19 pandemic in Ecuador as fear of contracting the virus encouraged many consumers to turn to tea for its functional properties and to ease symptoms. With the return to…

USD 1,195
Country Report

Tea in Taiwan

Dec 2022

Retail sales of tea saw only modest growth in volume terms in 2022, a slight improvement over 2021. On-trade volume sales did not fare much better in terms of growth, in contrast to the dynamic performance of the previous year. On-trade sales slumped…

USD 1,195
Country Report

Tea in Austria

Dec 2022

Trends within tea will result in stagnant current retail value sales growth and a slight decline in retail total volume sales, while still residing at a sales level notably higher than before the outbreak of COVID-19. The main reason for the decrease…

USD 1,195
Country Report

Tea in Egypt

Dec 2022

Retail volume sales of tea in Egypt declined in 2021 after consumers began to resume their normal routines and spend less time at home following the easing of restrictions previously imposed to curb the spread of COVID-19. The category has shown a…

USD 1,195
Country Report

Tea in the US

Nov 2022

Tea is hardly unique in facing supply chain challenges. In fact, in many ways it is amongst the better-off categories in beverages in the US, not having faced either the problems with harvests that have affected coffee, nor being especially reliant…

USD 1,195
Country Report

Tea in Peru

Dec 2022

Retail sales of tea saw a sharp decline in volume terms in 2022, following a two-year period of buoyant growth. This was due to difficulty economic conditions, notably, inflationary pressures, which led consumers to switch towards purchasing loose…

USD 1,195
Country Report

Tea in Guatemala

Dec 2022

Given the overwhelming cultural preference for coffee, tea remains a relatively minor category in Guatemala. According to industry sources, the most common tea varieties in the country include black tea, green tea, and chamomile tea; however,…

USD 1,195
Country Report

Tea in Dominican Republic

Dec 2022

While tea remains a very small category within hot drinks, consumer interest in the product is growing. Consistent with health and wellness trends and in line with growing consumer awareness since the onset of COVID-19, consumers are taking a second…

USD 1,195
Country Report

Tea in Colombia

Dec 2022

Tea recorded strong growth over the past year, driven by COVID-19 lockdowns, with consumers spending more time at home, either working from home or avoiding social contact. Tea was used as a way to relax and unwind, a daily treat for many, especially…

USD 1,195
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