Tea

Market research on the tea industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Tea in New Zealand

Jun 2019

Fruit/herbal tea recorded the strongest retail value and volume growth in tea in 2018. The popularity of fruit and herbal tea is not only due to a wide range of products and flavours but also because many of these teas are marketed as containing ...

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Tea in Pakistan

Apr 2019

The huge market for unbranded tea operates on the basis of low-quality products and low prices for mass consumers. Since most unpackaged tea retailers are not registered and evade taxes, they thrive on much lower prices. Despite low product quality, ...

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Tea in Australia

Mar 2019

A shortage of new product innovation is impacting sales of traditional teas, such as black tea, as it is not drawing fresh consumers to these products. This trend is observed in the falling per capita consumption of black tea, which decreased each ...

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Tea in India

Mar 2019

In India, tea witnessed slower growth in 2017 due to a decline in production of black tea driven by poor weather conditions in the country. However, tea overall was starting bouncing back in 2018. The GST levied on tea is 5% compared to the ~7% tax ...

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Tea in Japan

Mar 2019

As modern consumer lifestyles become busier, demand is growing for products that reduce the time required for preparing drinks. This is leading to a shift from unpackaged to packaged tea formats, and particularly an increase in demand for RTD tea. ...

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Tea in the United Arab Emirates

Mar 2019

Ingredients such as saffron, cardamom and karak are now mainstay ingredients in the country. Consumers are inclined to pay more for specific health benefits, and these benefit sales of certain types of tea. Blends that offer antioxidant properties, ...

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Tea in Bolivia

Mar 2019

As Bolivian consumers are paying more attention to their health and wellbeing, they are seeking products which can contribute to a healthier lifestyle. Mid- and high-income consumers tend to be more informed about, and interested in, the healing ...

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Tea in Ecuador

Mar 2019

Fruit/herbal tea remained the most important category in 2018 in terms of value sales. It also remained the best performing tea category, benefiting from the entry of new premium brands with a focus on innovation. The offer now includes mixed blends,...

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Tea in Costa Rica

Mar 2019

As more local buyers from all socioeconomic segments of the population continue to adopt healthier eating and drinking habits, their interest in functional teas, as well as in fruit teas and herbal infusions, remains reflected in the tea category’s ...

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Tea in Uruguay

Mar 2019

Tea is not one of the most popular hot drinks in Uruguay. Tea has to compete with yerba mate, which is consumed by the majority of people in the country. However, producers have been launching new tea products in an effort to attract more consumers. ...

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Tea in Taiwan

Mar 2019

Tea has retained its importance in Taiwan, with further positive growth expected over the forecast period. The growing tea shop culture, which attracts consumers of all ages, has helped to overturn the concept of tea as a traditional beverage for ...

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Tea in Egypt

Mar 2019

Tea is the most popular hot drink in Egypt. It is consumed by all income segments, and is readily available across the country. Tea is served during meetings, and at family gatherings and other social occasions. Black tea is by far the most popular ...

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Tea in Saudi Arabia

Mar 2019

Health and wellness remains a key trend amongst young Saudis, thanks in part to the influence of Western lifestyles and high internet penetration in the country. This will continue to influence consumption patterns in beverages over the forecast ...

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Tea in Morocco

Mar 2019

In Morocco tea recorded positive volume and value growth in 2018. It is the most consumed product type amongst all hot drinks in Morocco. Tea enjoys a positive positioning in the minds of householders. It is a cultural heritage, a symbol of ...

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Tea in Latvia

Mar 2019

Health and wellness remain important drivers behind tea innovation and its growth. Products allowing consumers to live more productive and healthier lives are to remain in high demand and continue shaping the category. Green tea, herbal/traditional ...

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Tea in Singapore

Mar 2019

Green tea recorded strong retail volume and value growth in 2018, boosted by the healthy living trend among tea consumers. Green tea is valued as a healthier alternative to sweetened beverages and as a stimulant for mental functions, and is believed ...

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Tea in Lithuania

Mar 2019

Green tea sales continued to see steady growth in 2018 and are expected to continue to develop at a similar pace in the forecast period. Green tea is a preferred hot drink amongst people looking for a healthier alternative to black tea or even coffee...

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Tea in Macedonia

Mar 2019

In 2018, tea achieved strong retail value growth coupled with solid retail volume growth thanks to the surprisingly strong performance of the two black tea ranges, which are most robust in the tea category. Whilst black tea stagnated and even ...

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Tea in Cameroon

Mar 2019

Tea posted a strong performance in 2018. This was the result of changing consumer needs, especially amongst the young population segment. An increasing number of middle-income consumers sought and traded up to more fashionable and flavourful ...

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Tea in Bulgaria

Mar 2019

Looking forward, tea sales in Bulgaria are expected to grow at a modest single digit rate between 2018 and 2023. A key characteristic of the area is the fact that tea consumption is mainly associated with treatment of illness symptoms like cold or ...

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