The distribution of tea in Peru relies heavily on traditional grocery retailers, with this situation likely to continue over the forecast period. Local brands such as Wawasana and Sunka are likely to look to obtain wider distribution through this channel, given the growing interest in new and more diverse infusions, especially functional varieties.
The health and wellness trend is also likely to see further development and as such this should offer further opportunities within fruit/herbal tea and green tea. Indeed, given the ancestral tradition of Peruvians to resort to using traditional herbs such as valerian, lemon balm, rosemary and rosemary, to treat common ailments, such as insomnia and digestive problems, fruit/herbal teas are well placed to see further growth over the forecast period.
The departure of The Coca-Cola Company and PepsiCo from RTD tea (categorised under soft drinks) represents an opportunity for tea companies to extend their portfolios to include cold brew tea infusions. Sunka (Dinamika Business SAC), for example, offers a box of three filter sachets that yield 3l of its Chicha Morada, Flor de Jamaica (Hibiscus) and Emolient varieties.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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