Within a product area characterised by reduced consumption, tea brands face the challenge of repositioning themselves. Identifying new consumption occasions becomes pivotal to reach a wider consumer base.
Peruvian consumers increasingly prioritise health attributes when selecting food and beverages. Attributes such as functional benefits hold greater significance.
In recent years, matcha and bubble teas have been gaining in popularity in the on-trade channel. Matcha, renowned for its unique flavour and health properties, has found its place in amongst hot drinks.
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Understand the latest market trends and future growth opportunities for the Tea industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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