Tea in Georgia is expected to face stable growth in the coming years. Tea is expected to retain its traditional consumers and the return of tourists to the country will also help sales (both retail and foodservice) to a small extent.
Rising health awareness and the desire to reduce caffeine consumption is forecasted to stimulate the demand for fruit/herbal tea. Health-focused consumers are forecasted to pay greater attention to healthier options of tea, for example, tea that supports immunity and herbal tea that aids certain health issues, such as high blood pressure and thick blood.
Local tea producers are forecasted to continue the development of premium, eco and natural teas in the forecast period. Consumers’ awareness surrounding the high quality of locally made tea is expected to grow as a result.
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Understand the latest market trends and future growth opportunities for the Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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